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BY STEVEN JACKSON Observer writer jacksons@jamaicaobserver.com  
November 14, 2010

Sales of Gregory Isaacs music down

The sales of the music of late reggae icon Gregory Isaacs are returning to normality following a five day rise in online popularity which surpassed Jay Z and The Black Eyed Peas.

The only top 10 album currently charting for the singer is Gregory Isaacs RIP (Reggae in Peace) charting at five in France on the iTunes Reggae Albums chart, up to Thursday. Additionally, he isn’t on Billboard Reggae albums nor within the top10 on Amazon indicating that sales have attenuated as it is linked with charting.

A day after his passing, fans rocketed his music catalogue to chart 17 times in the top 10 spread amongst seven countries including US, UK, France, the Netherlands, Spain, Sweden and Switzerland. The most popular album was Night Nurse which is also his signature single.

Digital sales are significant as it accounts for over one-third of global music sales and iTunes is the dominant online music store followed by Amazon.

Isaacs died at approximately 4:00 am Monday October 25 in London, succumbing to lung cancer. The artiste is said to have died peacefully surrounded by his family.

Up to five days after his death Isaacs had higher online search results than popular deejay Sean Paul, rap mogul Jay Z, legendary singer Bob Marley, popular pop group The Black Eyed Peas and popular rapper 50 Cent; according to Google Trends which compiles search data for specific key words over periods of time. His popularity however was less than rapper Kanye West and pop singer Justin Bieber.

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