The usually bustling town of Santa Cruz came to a halt on Saturday as residents in the town and surrounding communities came out in droves for the Digicel Loaded Christmas Road Show that stopped in the square.

The Digicel team took over the western section of the island last weekend, starting on Friday when the Loaded Christmas Road Show rolled in to the Burger King Plaza in Negril and treated residents to a energised free concert with entertainment from Shawn Storm, Jermaine Michaels, Ding Dong and Chozen. The team then started off the Reggae marathon race on Saturday before heading out to Santa Cruz St Elizabeth to offer residents even more entertainment with great prizes and giveaways.

Digicel has been on the road with its Loaded Christmas Road Shows since its launch last month, in what can be described as one of the best value offers for Christmas. The stop in Santa Cruz was the eighth stop made by the Digicel team as a part of their islandwide tour to bring a loaded Christmas to each parish.

With high-energy performances from Ding Dong and Chozen, St Elizabeth residents were more than pleased with the stop made by the telecoms operator. Shawn Storm’s My Life brought the performances to a close with everyone singing along to every line of the hit song.