Local film director Chris Browne currently has a film, Ghett’a Life playing in cinemas and his debut feature film, Third World Cop has been added to the roster of available local content from Flow OnDemand.

Michael Look Tong, media services director at Flow says that Third World Cop, which holds the record for Jamaica’s highest grossing box office, is doing very well in the OnDemand category.

Look Tong also pointed out that on the first night of Third World Cop’s introduction to the line-up, the amount of buys, stands up very well against other titles. He also explained that OnDemand content sale is driven by familiarity and so he has high expectations for Third World Cop’s success. “People know Third World Cop,” he said. “I expect it to do very well.”

Flow’s OnDemand service allows viewers to select content from a library of movies, music and television shows and watch at their own leisure over a 48-hour viewing window.

Look Tong explained that local content, which includes plays and concerts, currently accounts for approximately 30% of the revenue derived from Flow OnDemand. “It’s growing very, very fast,” he said.

The continued popularity of Third World Cop highlights that Browne is keyed into what local audiences are looking for. Although the former is very different from his new project Ghett’a Life, it is expected that he will once again produce a film that Jamaicans can truly delve into. Ghett’a Life mixes the twin adrenaline fueled engines of political and gang related violence and sports, in this case boxing.