Jamaica Broilers Group’s Hi-Pro ACE booth won the Best Commercial Display and the Norman Grant Trophy at Denbigh 2011.

It marked the third consecutive year the company was winning the award for Best Commercial Display.

Hi-Pro ACE won from a field of about 150 commercial exhibits, which displayed their products over the recent three-day agricultural and industrial annual show.

Designed to reflect the rustic charm of a Jamaican village square, the Hi-Pro ACE Village featured ‘ginger bread’ houses with island-style fret work, which were formed in a semi-circle around a clock tower, which featured walkway tiles, paving stones, mouldings, plants and recreational furniture as distributed by the Hi-Pro ACE SuperCentre. The ‘ginger bread’ houses accommodated a variety of exhibits from the Jamaica Broilers Group, while directional signs such as Hi-Pro Highway, Best Dressed Boulevard, Ace Place, and Reggae Jammin Avenue which were attached to the clock tower, pointed patrons to the various display booths.

Among the Hi-Pro ACE staples which were on display at Denbigh was the hi-tech Digilab — which combines a microscope and laptop — taken by specially trained technical sales representatives from Hi-Pro ACE into the field to diagnose leaves from plants, vegetables and trees, and to provide solutions to each problem. In addition, representatives of the BASF, Caribbean Chemicals and Diamond R, which produce Break-Thru, Acrobat and Bellis insecticides, 4G fungicides, herbicides and fertilisers — distributed by Hi-Pro ACE, through its SuperCentre at White Marl — were be on hand to answer queries from farmers and gardeners attending the agri-industrial show.

According to Hi-Pro Feeds sales and marketing manager Oliver Thompson, several other Hi-Pro products were on display at the Hi-Pro ACE Village, such as Hi-Pro Chicks, Jamaica Eggs and Hi-Pro Feeds, as well as a number of the 23,000 items which are available at the Hi-Pro ACE SuperCentre.