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Business, Financials
September 13, 2011

Armrest wars – Flights are fuller than ever

NEW YORK, USA — DON’T expect much elbow room on US flights this fall.

Planes have never been so full. There was barely a spare seat this summer, and the next few months should be the same. To the list of things airlines have taken away — hot meals, blankets, headphones — you can add personal space.

For airlines and the people who invest in them, it makes sense. Because of consolidation, partnerships and a push to eliminate unprofitable routes, airlines can adjust schedules to match demand and charge more.

But customer comfort is an afterthought. Not to mention space in the overhead bin.

“There are some days on some flights when there are simply no physical seats left,” says Jim Reichart, vice-president of marketing and sales for Frontier, which sold 91 per cent of its seats in July and August. Frontier and US Airways both had their best August for percentage of seats filled.

The figures shouldn’t come as a surprise to anyone who fought over an armrest this summer. With 130 million people flying, little perks like empty middle seats or flying standby were hard to come by.

Airline executives used to add flights and routes to protect market share. This often meant there were more seats than travellers.

“In the past we had the problem of people operating airlines based on ego,” says airline consultant Michael Boyd. “Now they’re operating on the basis on how much money they can make.”

Overall, 86.4 per cent of seats were filled by paying customers in July and August, according to an Associated Press analysis of preliminary data reported by 16 major US airlines. That edges last summer’s record of 86.3 per cent.

Add in seats occupied by off-duty airline staff, who often fly free, and passengers who redeemed frequent-flier miles, and there was hardly any room this summer.

Analysts say there may be more space this fall, but not much, if the economy slows further. Either way, flights around Thanksgiving and Christmas will be packed. And fuller flights anytime mean you’re less likely to get a seat if your flight is cancelled.

Airlines generally lose money on empty seats because they are already paying for fuel, pilots and flight attendants. But how many seats are filled is only one factor in airline profitability. Airlines have to make enough money from fares and fees to cover fuel and labour costs.

All the major airlines except American have made money this year. United charged about eight per cent more for each seat in July than last year, and 11 per cent more in August.

Until 1978, regulation limited airline competition, allowing them to make money even when planes weren’t full. In more recent years, technology has allowed airlines to routinely schedule full flights — and cutthroat competition has forced them to.

In the early 1970s, before airlines were deregulated, about half of seats were sold. In the first decade after deregulation, airlines sold about 60 per cent of seats. That number slowly increased over the decades. In 2008, faced with high fuel costs and falling demand in a recession, airlines ended hundreds of money-losing flights.

With the summer travel season over, airlines are cutting seats available in the US by about two percent this fall, according to Barclays Capital. Lucrative international flights, which make up a smaller number of airline routes, will increase by 3.5 to five per cent.

Yesterday, major US airlines said they would limit available seats, most likely by cutting more flights. That could reduce the airlines’ costs while driving up ticket prices. Airline stocks rose.

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