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September 15, 2011

Esquire picks the Audi A7

Internationally prominent lifestyle magazine Esquire has selected the Audi A7 as its 2011 Car of the Year.

The A7 was picked from seven top brands/models and the second consecutive year that an Audi copped the top spot at Esquire.

“We drove for months, over countless states and thousands of miles. Then 10 of us took the seven top contenders to the Monticello Motor Club in upstate New York to test them on hairpin corners and 100-mph straight-aways,” the magazine said on its website. “At last, we came to a conclusion: The Esquire Car of the Year is the 2012 Audi A7.

According to Esquire, points were not awarded, and results tallied based on some “impenetrable formula”.

“We go with what stirs the loins,” Esquire said in its report. “The Car of the Year should be lust-worthy and stylish, but it should also be good value, attainable for the average man. It should confidently ferry your boss to lunch yet never suggest that you’ve spent unnecessarily. It should swallow your commute as easily as a cross-country trip and inhale a winding back road as if it hasn’t eaten for days”.

Commenting on its selection of an Audi as Car-of the-Year two years running Esquire said that the choice was unanimous based on set parameters.

“We would normally try to avoid this sort of thing and spread the love around, but we were damned by our own rules: Emotion carries a lot of weight, and the A7 was the emotional and unanimous pick among our editors”.

The Audi S4 was chosen as Esquire’s 2010 Car of the Year.

And on the finesse of the A7 said Esquire: The cool, understated details that whisper in your ear. The eight-inch multimedia screen that displays Google Earth images. The optional devil’s-mascara LED headlamps, so bleeding edge that they have their own cooling fans. The available 1,300-watt Bang & Olufsen stereo, with glistening, motorised tweeters that rise up mesmerisingly from the dash. Or the magic touch pad on the console that lets you trace-spell words into the navigation system with your finger. Most of all, the near-silent V-6, buttery suspension, and ghostly eight-speed transmission.

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