Under the Dryer

March 24, 2012

Part 1

The word was definitely out last Friday as hundreds of women converged upon the Jamaica Pegasus hotel for The Beauty Buzz, executed by Beauty Concepts in partnership with Venus Embrace and Neutrogena. The hair and skincare event featured free make-up consultations, makeovers and skin analysis, in addition to presentations from Neutrogena, Venus Embrace, Revlon, and New York-based hairstylist O’Brien Lynch, who introduced the KeraCare Natural Textures line with live styling demonstrations.

The models’ hair were prepped previously at J’MAX Hair and Nail Club, with the finishing touches applied for the audience to see. Members of the audience also got a first-hand feel of the end results of using the KeraCare Natural Textures line. The demonstration ended with a question-and-answer exercise that allowed guests to request more information about their own haircare. Here’s how you can get a few of the styles featured at The Beauty Buzz.

(Photos: Jermaine Barnaby)

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Tips

* Use products that will give your hair a natural sheen.

* Do not relax your hair before it is due. Remember that a relaxer is meant to last until new hair growth appears.

* If you choose to go natural, commit to it. Find unique ways to style your hair.

* Use products with humidity block to prevent hair from heat damage.

* Messy, unkempt hair is seemingly on-trend this year.

Fierce Pixie

Dahlia Cole

Steps:

* Apply Avlon Affirm Fiber Guard Sensitive Scalp Creme Relaxer to the hair.

* Once processed, rinse the product from the hair.

* Cleanse and moisturise the hair with Affirm Normalizing Shampoo and Conditioner.

* Flat-wrap the hair and sit under the dryer until dry.

* Apply KeraCare Protein Styling Gel.

* Use a ceramic flat iron to create curls.

* Use your fingers to give hair height.

* Finish the look by misting the hair with Avlon KeraCare Oil Sheen with Humidity Block and Avlon KeraCare Styling Spritz Soft Hold.

Jossette McGhie

Dark Cut

Steps:

* Apply Avlon Affirm Fiber Guard Sensitive Scalp Creme Relaxer to the hair.

* Once processed, rinse the product from the hair.

* Cleanse and moisturise the hair with Affirm Normalizing Shampoo and Conditioner.

* Apply a mixture of Affirm Semi-permanent light brown and honey blond to the hair.

* Rinse the hair with Affirm MoisturColor Shampoo for colour-treated hair.

* Condition the hair with Affirm MoisturColor Conditioner for colour-treated hair.

* Flat-wrap the hair and sit under the dryer until dry.

* Apply KeraCare Protein Styling Gel

* Use a ceramic flat iron to create curls.

* Use your fingers to give hair height.

* Finish the look by misting the hair with Avlon KeraCare Oil Sheen with Humidity Block and Avlon KeraCare Styling Spritz Soft Hold.

Chantal Obasare

Natural Texture

Steps:

* Cleanse the hair with KeraCare Natural Textures Cleansing Cream.

* Rinse the cream from the hair then apply KeraCare Natural Textures Leave-in Conditioner.

* Apply KeraCare Natural Textures Hair Milk.

* Apply KeraCare Natural Textures Twist & Define Cream from the roots to the ends of the hair.

* Part the hair in small segments then create two-strand twists over the entire head.

* Mist hair with water if hair begins to dry out before styling is complete.

* Once dry, unwind each twist.

* Use your fingers to further contour curls, remove part lines and give hair body.

Keisha Dougan

Cascading Curls

Steps:

* Relax the hair with Affirm Dry & Itchy Scalp Conditioning Relaxer.

* Once processed, rinse the product from the hair.

* Cleanse and moisturise the hair with Affirm Normalizing Shampoo and Conditioner.

* Spray KeraCare Silken Seal Liquid Sheen 6-8 inches away from hair.

* Roller-set the hair then sit under the dryer.

* Once dry, tilt the head back and brush with a paddle brush.

* Sit up and shake the hair.

* Lightly mist the hair with Avlon KeraCare Oil Sheen with Humidity Block and Avlon KeraCare Styling Spritz Soft Hold.

Johanna Samuels

Locked Perfection

Steps:

* Cleanse the hair with KeraCare Natural Textures Cleansing Cream.

* Rinse the cream from the hair then apply KeraCare Natural Textures Leave-in Conditioner.

* Apply KeraCare Natural Textures Hair Milk.

* Create a funky updo by flat-twisting the sides of the hair.

* Pin in place with bobby pins.

* Finish by misting the hair with Avlon KeraCare Oil Sheen with Humidity Block.

Miss Jamaica Universe 2011 Shakira Martin

Revlon Jamaica make-up artist Tamika Verley provided patrons with on-the-spot tips and a make-up demonstration on Miss Jamaica Universe 2011 Shakira Martin. Here is how you can get Martin’s look.

Steps:

o Use a sponge to apply Revlon photo-ready airbrush mousse make-up to the face for a smooth, pore-less finish.

o Create a smoky eye effect by using Revlon 12-hour berry blossom eye shadow to the lids.

o Apply Revlon Luxurious Colour Diamond lust to the corner of the eyes for additional shimmer.

o Line the eyes with Revlon ColorStay liquid eyeliner.

o Use Revlon Beyond Natural black eyeliner to define the eyebrows.

o Apply Almay wine blush to the apple of the cheeks.

o Finish the look with Revlon Freshest Cherry lipstick.

Social (place in side bar)

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Johnson and Johnson skincare consultant Tanya Davidson (right) gives Elaine Pusey product recommendations after examining her skin.

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Venus Embrace promoter Alicia Mair explains to Tavia Benjamn the correct way to use Gillette Venus Embrace razor and SatinCare Alluring Avocado Shave Gel.

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Trichologist Winsome Donegal examined the hair and scalp of Sonya Stewart-Gordon, human resources practitioner at Carimed, before recommending KeraCare products that would best suit her hair type.

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Kadeon Johnson, skincare analyst at Johnson and Johnson, used the Neutrogena Healthy Skin Rejuvenator Kit to remove dead skin cells from Angella Brown’s face.