Subscribe Login
Jamaica Observer
ePaper
The Edge 105 FM Radio Fyah 105 FM
Jamaica Observer
ePaper
The Edge 105 FM Radio Fyah 105 FM
    • Home
    • News
      • Latest News
      • Cartoon
      • International News
      • Central
      • North & East
      • Western
      • Environment
      • Health
      • #
    • Business
      • Social Love
    • Sports
      • Football
      • Basketball
      • Cricket
      • Horse Racing
      • World Champs
      • Commonwealth Games
      • FIFA World Cup 2022
      • Olympics
      • #
    • Entertainment
      • Music
      • Movies
      • Art & Culture
      • Bookends
      • #
    • Lifestyle
      • Page2
      • Food
      • Tuesday Style
      • Food Awards
      • JOL Takes Style Out
      • Design Week JA
      • Black Friday
      • #
    • All Woman
      • Home
      • Relationships
      • Features
      • Fashion
      • Fitness
      • Rights
      • Parenting
      • Advice
      • #
    • Obituaries
    • Classifieds
      • Employment
      • Property
      • Motor Vehicles
      • Place an Ad
      • Obituaries
    • More
      • Games
      • Elections
      • Jobs & Careers
      • Study Centre
      • Jnr Study Centre
      • Letters
      • Columns
      • Advertorial
      • Editorial
      • Supplements
      • Webinars
    • Home
    • News
      • Latest News
      • Cartoon
      • International News
      • Central
      • North & East
      • Western
      • Environment
      • Health
      • #
    • Business
      • Social Love
    • Sports
      • Football
      • Basketball
      • Cricket
      • Horse Racing
      • World Champs
      • Commonwealth Games
      • FIFA World Cup 2022
      • Olympics
      • #
    • Entertainment
      • Music
      • Movies
      • Art & Culture
      • Bookends
      • #
    • Lifestyle
      • Page2
      • Food
      • Tuesday Style
      • Food Awards
      • JOL Takes Style Out
      • Design Week JA
      • Black Friday
      • #
    • All Woman
      • Home
      • Relationships
      • Features
      • Fashion
      • Fitness
      • Rights
      • Parenting
      • Advice
      • #
    • Obituaries
    • Classifieds
      • Employment
      • Property
      • Motor Vehicles
      • Place an Ad
      • Obituaries
    • More
      • Games
      • Elections
      • Jobs & Careers
      • Study Centre
      • Jnr Study Centre
      • Letters
      • Columns
      • Advertorial
      • Editorial
      • Supplements
      • Webinars
  • Home
  • News
    • International News
  • Latest
  • Business
  • Cartoon
  • Games
  • Food Awards
  • Health
  • Entertainment
    • Bookends
  • Regional
  • Sports
    • Sports
    • World Cup
    • World Champs
    • Olympics
  • All Woman
  • Career & Education
  • Environment
  • Webinars
  • More
    • Football
    • Elections
    • Letters
    • Advertorial
    • Columns
    • Editorial
    • Supplements
  • Epaper
  • Classifieds
  • Design Week
Business
BY PAUL RODGERS Business Editor rodgersp@jamaicaobserver.com  
October 27, 2012

RIM takes aim at rivals with BlackBerry 10

2013 first-quarter launch for new phone in Jamaica

MIAMI, Florida — Critics who think Research in Motion’s BlackBerry is yesterday’s phone could be confounded by the company’s latest offering — which includes a photographic time machine.

The BlackBerry 10, due to hit Jamaican shops in the first quarter of 2013, features an asyet-unnamed app to fix photographs of people with unfortunate facial expressions.

If subjects blink, for example, the photographer can wind their faces forwards or backwards several fractions of a second until the eyes are open, while leaving the rest of the picture static.

The phone comes with either a tactile QWERTY keyboard or a virtual equivalent, while the software learns the user’s typing habits, reducing the number of common errors due to misplaced fingers.

And for multilingual users, the auto-correct function can switch between three languages, figuring out which one the writer is using without being told.

The interface — unusually for BlackBerry, which admits it is not known for its graphics — will be graceful and flowing, said Maria Alejandra Perez-Rincon, BlackBerry’s senior manager of portfolio management.

When people take their BBs out, they want one of three things, she said, to check the time or their calendar, or to make a call. “This is not a toy; it’s a mobile computing and production tool.”

The new operating system, written in an economical 177,000 lines of code, is designed to allow applications to run independently, so if one crashes the rest of the phone’s functions will still be available.

The company had hoped to bring out BlackBerry 10 in time for Christmas but delayed it to ensure product quality, an essential after the disappointment of BlackBerry 7, which was trounced in the marketplace by Apple’s iPhone and Google’s Android.

RIM plans to leapfrog its rivals with its new operating system, QNX, which replaces the aging Java programming language that earlier BlackBerrys were based on.

Wes Nicol, the company’s new regional manager for Latin America and the Caribbean, said the move to QNX began two years ago, before the boardroom turmoil at the start of this year when co-CEOs Mike Lazaridis and Jim Balsillie were replaced by German Thorsten Heins.

“People said we weren’t reacting but we were. It just takes time,” Nicol told the Jamaica Observer.

RIM’s problems emerged in June 2011 when it announced the first fall in its profits in almost a decade. By March this year its shares were worth US$14, down from a high of US$140 in 2008.

The workforce, which had ballooned from 8,000 to 20,000, is being pared back to 13,000 this year and Heins has ordered cost cuts worth US$1 billion.

The Canadian company lost its way during its rapid growth phase in the mid-noughties, Nicol said, but the development of BlackBerry 10 shows it is back on track.

Although he agreed when asked if the company had been arrogant, he refused to say the word himself, opting instead for “over confident” and noting that it had “stopped listening” to its customers.

RIM insisted, for example, that broken handsets be sent from Jamaica to a repair depot in Texas, creating long delays. It now has a facility on the island for fixing phones.

The company also had a reputation for being inflexible over contracts with operators and developers, another area that it has fixed.

“We’ve been paying close attention to customers who left us and have addressed every single issue,” Nicol said, conceding that “it’s harder to win people back”.

BlackBerry returns to the fray with several advantages, including a business model that produces more profit for service providers and developers alike.

It also has a dominant position in many markets, not least Jamaica, where it remains the phone of choice. Worldwide it added two million subscribers in the last quarter.

“BlackBerry 10 has been specifically designed for BlackBerry People,” Nicol said.

The company is also in good financial health, with US$2.3bn in cash and no debts.

{"website":"website"}{"jamaica-observer":"Jamaica Observer"}
img img
0 Comments · Make a comment

ALSO ON JAMAICA OBSERVER

Caribbean observes World AIDS Day
Latest News, Regional
Caribbean observes World AIDS Day
December 1, 2025
GEORGETOWN, Guyana (CMC) — The Director of the Pan Caribbean Partnership Against HIV/AIDS (PANCAP) Coordinating Unit (PCU), Dr Wendy Telgt Emanuelson,...
{"jamaica-observer":"Jamaica Observer"}
French court jails mayor over sex tape blackmail plot
Latest News
French court jails mayor over sex tape blackmail plot
December 1, 2025
LYON, France (AFP) — A French court on Monday sentenced a mayor to four years in jail for blackmailing a political rival with a secretly filmed sex ta...
{"jamaica-observer":"Jamaica Observer"}
Asia floods death toll tops 1,100 as troops aid survivors
International News, Latest News
Asia floods death toll tops 1,100 as troops aid survivors
December 1, 2025
PADANG, Indonesia (AFP) — The toll in deadly flooding and landslides across parts of Asia climbed past 1,100 on Monday as hardest-hit Sri Lanka and In...
{"jamaica-observer":"Jamaica Observer"}
WATCH: Port Maria gets clean-up ahead of Christmas season
Latest News, News
WATCH: Port Maria gets clean-up ahead of Christmas season
November 30, 2025
ST MARY, Jamaica – The St Mary Municipal Corporation kicked off Christmas preparation in Port Maria with a massive clean-up exercise on Sunday in coll...
{"jamaica-observer":"Jamaica Observer"}
Former ECJ chair Dorothy Pine-McLarty has died; Holness pays tribute
Latest News, News
Former ECJ chair Dorothy Pine-McLarty has died; Holness pays tribute
November 30, 2025
Dorothy Pine-McLarty, former chairperson of the Electoral Commission of Jamaica (ECJ), has died. A cause of death was not immediately available. Prime...
{"jamaica-observer":"Jamaica Observer"}
Major Lazer releases ‘Gyalgebra’ mixtape, proceeds from launch to benefit hurricane relief efforts in Jamaica
Latest News, News
Major Lazer releases ‘Gyalgebra’ mixtape, proceeds from launch to benefit hurricane relief efforts in Jamaica
BY KEVIN JACKSON Observer Writer 
November 30, 2025
Gyalgebra, the new mixtape by Major Lazer was released on November 21. It is Major Lazer’s first self-contained music project in five years and its fi...
{"jamaica-observer":"Jamaica Observer"}
Dutch attorney representing Jah Cure stabbing victim appeals to the public to not ‘blame the victim’
Latest News, News
Dutch attorney representing Jah Cure stabbing victim appeals to the public to not ‘blame the victim’
November 30, 2025
Attorney-at-law R Bouwman, who is representing Dutch concert promoter Nicardo ‘Papa’ Blake, the victim of a stabbing assault at the hands of reggae si...
{"jamaica-observer":"Jamaica Observer"}
Arsenal held by 10-man Chelsea, Isak ends drought to fire Liverpool
International News, Latest News, Sports
Arsenal held by 10-man Chelsea, Isak ends drought to fire Liverpool
November 30, 2025
LONDON, United Kingdom (AFP) — Mikel Merino rescued Arsenal as the Premier League leaders battled to a 1-1 draw against 10-man Chelsea in a heavyweigh...
{"jamaica-observer":"Jamaica Observer"}
❮ ❯

Polls

HOUSE RULES

  1. We welcome reader comments on the top stories of the day. Some comments may be republished on the website or in the newspaper; email addresses will not be published.
  2. Please understand that comments are moderated and it is not always possible to publish all that have been submitted. We will, however, try to publish comments that are representative of all received.
  3. We ask that comments are civil and free of libellous or hateful material. Also please stick to the topic under discussion.
  4. Please do not write in block capitals since this makes your comment hard to read.
  5. Please don't use the comments to advertise. However, our advertising department can be more than accommodating if emailed: advertising@jamaicaobserver.com.
  6. If readers wish to report offensive comments, suggest a correction or share a story then please email: community@jamaicaobserver.com.
  7. Lastly, read our Terms and Conditions and Privacy Policy

Recent Posts

Archives

Facebook
Twitter
Instagram
Tweets

Polls

Recent Posts

Archives

Logo Jamaica Observer
Breaking news from the premier Jamaican newspaper, the Jamaica Observer. Follow Jamaican news online for free and stay informed on what's happening in the Caribbean
Featured Tags
  • Editorial
  • Columns
  • Health
  • Auto
  • Business
  • Letters
  • Page2
  • Football
Categories
  • Business
  • Politics
  • Entertainment
  • Page2
  • Business
  • Politics
  • Entertainment
  • Page2
Ads
img
Jamaica Observer, © All Rights Reserved
  • Home
  • Contact Us
  • RSS Feeds
  • Feedback
  • Privacy Policy
  • Editorial Code of Conduct