WEALTH Magazine is in expansion mode. The brand — known for its bimonthly signature publication, as well as its TV series Business Access and Home Sweet Home — is now setting its sights on the automotive industry.

“We are planning to introduce a new auto magazine in February of next year. It will be called Wealth Magazine Auto Zoom,” said Garth Walker, chairman of Creative Media and Events, parent company for Wealth Magazine.

The chairman said the company would be looking at launching an online version of the new ‘glossy’ as well.

“We’ll start out as a quarterly (publication) and as the publication grows, so would the publication’s frequency. We intend to use the same distribution format as our Wealth Magazine,” he said.

Walker and his managing director business partner, Leighton Davis, started Creative Media and Events in 2008. The Wealth Magazine came in March 2009 as a quarterly. It has now grown to bimonthly with a circulation of about 5,000.

“For that magazine, we have interviewed some of Jamaica’s most powerful business people. And we have grown the publication from 64 pages to over 100,” Walker told Auto.

For Wealth Magazine Auto Zoom, Walker said an initial circulation of 3,000 would be ideal.

Wealth Magazine Auto Zoom, according to the chairman, would differentiate itself from similar Jamaican products currently available on the market by having both a global and local appeal while seeking to inform, educate and empower its readers.

“We’ll look at the auto market, not only locally but globally and pull it together because what happens abroad affects us right here in Jamaica,” he told Auto.

“We’ll be looking at all brands and the competing brands in their class. Therefore, if we look at an Audi, we’ll be looking at the competing BMW in its class,” he continued.

The Wealth brand is no stranger to the automotive sector.

Last November, Walker and Davis organised a two-day auto show at the National Arena in St Andrew after a four-year absence of such events in Jamaica.

At that time, both men said despite the economic challenges the industry was facing due to the downturn in global economy, there was a need for dealers to showcase their offerings or face possible death to the sector.

The two-day event saw new-car dealers ATL Automotive — distributors in Jamaica of Audi, Honda, Volkswagen, Jaguar, Land Rover, and Range Rover brands, as well Key Motors, distributors of Hyundai; Vehicles and Supplies, Isuzu and Peugeot offerings; and Executive Motors’ latest Mazdas.