START-UP telecommunications company, Noble Wi-Fi, plans to provide wireless Internet access to the north coast.

The company has its eye on the hotel and tourism sector, and some residential users, along the stretch from Montego Bay to Negril, at least in the first instance.

Noble is awaiting approval from the Office of Utilities Regulations for its telecommunications licence, but hopes to hit the ground next month.

“We are going around to make arrangements with homes and businesses to set up some of the poles needed for it to work,” said Ryan Fernandez, director of Noble Wi-Fi.

Some of the towers needed will have to be as tall as 40 feet, but the director said that the company plans to outmatch its competitor in the area.

“Wherever our competitor has one tower, we will set up more,” Fernandez said. “It will mean that people won’t have an challenge with picking up signals, wherever they are.”

The capital to start the business was raised amongst the directors and private investors.

Fernandez is not troubled by low levels of penetration that currently exists, due to lack of Internet access or computers.

“People have the technology, but no Internet access, Fernandez said. “Some can afford to buy the devices, but don’t because there’s no Internet.