KINGSTON, Jamaica: ATL Automotive has embarked on another innovative campagin launching Jamaica’s first Sign Then Drive promotion.

The promotion ends July 31.

“We have partnered with the top financial entities to offer a real Sign Then Drive experience to Jamaicans. It’s now that easy to own a brand new vehicle. Customers can simply come in, select the vehicle of their choice, choose a bank based on their offers, and begin to sign the smooth process of driving away one of these cars,” said Hugh Okoye, director of sales.

Sign Then Drive offers include up to 100 per cent financing; zero deposits from participating banks and zero stamping fees financed up to $100,000 by ATL Automotive. Participating banks include NCB, Scotiabank, CIBC First Caribbean, Sagicor, JMMB, First Global Bank and RBC Royal Bank. Insurance company, JIIC has also thrown its support behind the Sign then Drive promotion offering a special rate plus 20 per cent discount.

“We have developed an excellent relationship with the banking industry. They responded tremendously to our recent 36-hour sale initiative and they readily opened their doors when we came knocking again with Sign Then Drive. Some have offered interest rates as low as 9.5 per cent with up eight years to repay,” said Okoye.

He points out that the response to the new promotion has been good.

“We pride ourselves in selling the best car brands the world has to offer. We also know that Jamaicans love our brands and want to get the wheels, so we are consistently huddling as a team to devise new strategies that will make our vehicles more affordable. For this promotion, we are offering special prices on some units such as the very popular Honda CR-V to which the response has been tremendous,” he added.

ATL Automotive is the exclusive local dealer for Honda, Volkswagen, Audi, Jaguar and Land Rover automobiles.