SUPREME Ventures Limited, through its sports betting brand, JustBet, recently renewed its title sponsorship with the Jamaica Volleyball Association (JAVA) for the staging of the 2013 JUSTBET/TVJSN Beach Volleyball competition, to the tune of $2million.

The JustBet/TVJSN Beach Volleyball competition will take the format of a series of three one-day tournaments open to all interested persons and was scheduled to start yesterday at Long Bay Beach in Negril. Participants will gain and accumulate points based on their final placement in each leg of the tournament. The tournament will continue this Saturday at Cornwall Beach, Montego Bay, and the following Saturday at the UDC Beach in Ocho Rios. All games begin at 9:00 am.

Following the tournament, the top six teams will then advance to a play-off, which consists of first and second rounds, semi-final and final. The teams in the play-offs will be placed into two groups, of which, the first round will take the format of a one-day round robin on September 28, while in the second round, the top four teams will advance to a two-day round robin scheduled for October 5 and 6. The semi-finals will then be played on October 12, and the finals and third-place play-offs on October 13.

In expressing the gaming company’s delight in partnering with JAVA, Andrei Roper, Senior Marketing Officer of JUSTBET, said: “We are very thrilled to be on-board with what certainly promises to be another exciting beach volleyball competition. Volleyball on a whole is always entertaining, engaging and exciting and this is what we want to create and bring out at each of the venues on match days. Therefore, we encourage all sports fans to come out and support your favourite teams on match days.”

Major Warrenton Dixon, president of the Jamaica Volleyball Association, expressed his gratitude at the support from the sponsors, and his excitement for the start and the new format of the competition. He said: “The Jamaica Volleyball Association (JAVA) is pleased that for the second consecutive year JustBet and TVJSN have partnered with us to stage a major beach volleyball competition for local players. JustBet, who was the first to come on-board last year, injected a lot of impetus into our efforts to develop the sport of beach volleyball and their continued support this year will help us to sure up the foundation of our development. Last year resource limitation confined us to running the competition in Kingston. This year the increased sponsorship will allow us to take the competition closer to several players who felt left out in 2012. Additionally, we have been able to double the prize monies available to the players.”

Other sponsors of the competition include Jamaica Blue Bottled Spring Water.