Jamaica Yellow Pages has become an authorised reseller of the Google AdWords advertising programme.

AdWords offers pay-per-click, that is, cost-per-click (CPC) advertising, cost-per-thousand-impressions or cost-per-mille (CPM) advertising, and site-targeted advertising for text, banner, and rich-media ads.

As a Premier SMB Partner, Jamaica Yellow Pages now provides full-service AdWords account management on behalf of local businesses, from account setup and activation, to ongoing campaign management and optimisation.

The agreement with Google is hoped to encourage small and medium size businesses to use online advertising as a cost-effective way to find and target new customers as well as drive repeat customers.

“We are excited to launch the Google AdWords Premier SMB Partner programme with hand-picked, highly qualified companies like Jamaica Yellow Pages”, said Rogelio Montekio, head of Google’s channel sales. ” Our Google Adwords was created to drive value to small and medium-sized businesses and maximize the performance of their campaigns.”

Partners in the Google AdWords programme are required to possess local search marketing knowledge and solid experience working with small and medium sized businesses in the local market.

Jamaica Yellow Pages is a part of Global Directories, which publishes 15 telephone directories across the region. They are referenced over 138 million times per year and are also available on platforms including print, online and mobile.

“As a business we are continuing to invest in the best resources to deliver the right partners to boost the visibility of our advertisers,” said Ladianne Wade, director of sales for Global Directories, publishers of the Jamaica Yellow Pages.