FORMER and current employees of telecommunications company LIME on Tuesday joined hands in worship at the Webster Memorial Church in St Andrew, in celebration of the company’s fifth year under the name.

Formerly known as Cable and Wireless Jamaica Limited, the almost 150-year-old company underwent a brand refreshing and renaming on October 31, 2008 and unveiled its new name which reflects the telcos’ suite of services — Landline, Internet, Mobile and Entertainment (LIME). The name represents a modern lifestyle brand, driven by innovation, serving the telecommunications needs of the peoples of the Caribbean.

The thanksgiving service, which was held under the theme ‘A purpose-driven team with the Lord as our coach’, was a moment of reflection and celebration for the progression and acceptance of the LIME brand which the Company’s CEO, Garfield ‘Gary’ Sinclair, intimated, “The name we gave ourselves is less important than the brand promise of value that we committed to deliver to the Jamaican consumer. Five years later, the name LIME has become synonymous with being the champion of value.”

Sinclair painted a picture of a company that has undergone several editions of naming over the past 25 years, being formerly known as the Jamaica Telephone Company, then Telecommunications of Jamaica, later as Cable and Wireless Jamaica Limited and now LIME.

Having steered LIME for three of its 5-year existence, Sinclair reflected that the journey has been an abundance of highs with its fair share of lows. He thanked the former and current employees for their dedication and commitment to the company

“The challenge for us now is to continue to deliver on the value promise,” he told employees.

A former technician from the days of Cable and Wireless, now clergyman and master candidate at the Mico University College, Garfield Miller, delivered an impassioned message to his former colleagues, calling on them to become less followers and more creators and innovators. He reminded them to constantly evaluate whether they are achieving their personal and professional goals based on God’s plan.

Miller lauded his former employer for assembling the large audience in religious commemoration of LIME’s fifth anniversary. “I believe that this is a brave step by any corporate institution. This is truly an impressive effort,” he said.

“Success is not measured by acquiring one thousand customers daily, but by walking in the will of God,” he continued.

The commemorative church service was lead in Praise and Worship by the LIME Praise Team and streamed live to LIME employees in other parts of Jamaica and the Caribbean via the company’s intranet. The service was attended by a large complement of senior executives.