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Semi-pro league will take nation’s netball to next level — Daley-Morris
Netball Jamaica vice-president-elect Paula Daley-Morrisaddresses the Jamaica Observer’s Sports Desk forum at thenewspaper’s headquarters on Beechwood Avenue yesterday.(PHOTO: KENYON HEMANS)
Netball, Sports
Sanjay Myers | Sports Writer  
November 20, 2013

Semi-pro league will take nation’s netball to next level — Daley-Morris

ONE system for all.

That is a key step the island’s governing netball body wants to take with the move for the inaugural Netball Jamaica Elite League (NJEL) next year.

Dr Paula Daley-Morris, the first vice-president-elect of the rebranded Netball Jamaica, said the widely anticipated semi-professional NJEL is geared at providing a coaching structure that will allow players to seamlessly fit into the various national programmes.

She said emphasis would be placed on a common style of play, player nutrition, physical conditioning and the use of performance analysis to ensure that optimum results are attained.

“We (the technical leaders at Netball Jamaica) are providing the training plan around the league. The coaches would coach in accordance with what the national coach expects and the structure of the training would be uniformed across the league.

“The nutrition has to be there and we’ll have performance analysts, look at physical conditioning so all have to understand it’s a national movement,” Daley told the Jamaica Observer Sports Club yesterday at the tabloid’s Beechwood Avenue headquarters.

The NJEL, which is expected to run from February to June 2014, will become the marquee club competition and will involve six teams — two less than its predecessor, the Super League.

Herman Athias, a volunteering consultant for the association, said that while the long-term goal is to sell franchises to interested parties, the plan for now is to sell naming rights for the teams.

“Netball Jamaica will own the league and own the teams. What we will do is sell the naming rights to the various teams as part of the marketing strategy. Initially, we’ll talk about a five-year deal with major corporations and they’ll own naming rights for a team. When we do decide to make these teams available to the market for sale, then those companies would have first options,” he explained.

Though the Super League has been an important component in helping to develop national players, many followers have described it as a lopsided competition, dominated by two to three teams, and lacking consistency in quality play.

With a draft method of choosing players, Daley-Morris is hoping to have-balanced, competitive and high-intensity action in the form of the Elite League.

“What we are doing now is to basically change our strategy for preparing players, so we are going to be preparing a broader base for talent through the semi-professional league. When we broaden the base, we’ll have more persons who’ll be exposed to this kind of analysis of their play and what to do in certain situations,” she argued.

The country’s netball boss Marva Bernard said a “lottery draw” system will guarantee “the best players will not be lumped” into one outfit.

Not surprisingly, the cornerstone of the association’s ambitions is tied to funding.

“At this point I can say we have good support from our stakeholders and we’ve had stakeholders’ meetings with players and they are excited. We are taking a very open approach, so each time we have persons who may be questioning a part of our approach, we revisit and we get back to them. We’ve heard input from the stakeholders and because we are taking that approach we are succeeding. One thing may be missing is that we are still seeking sponsorship,” Daley-Morris said.

The process of revamping the island’s top league has not been without obstacles, but the Netball Jamaica administrative team remains optimistic.

“Even those persons who were saying they are not supporting have come around. They are all willing to take a shot because they are now understanding that this is to build the national product, [and], to get more ladies trained at an optimal level.”

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