MONTEGO BAY, St James — SAMSUNG Electronics is reinforcing its presence in Jamaica with the opening of a second Experience Store, this time at the Sagicor Montego Bay Shopping Centre in St James today.

This follows the success of the flagship location opened in Kingston last September.

“We are very excited about opening a second store here in Montego Bay. Jamaica has been so good to us that we are expanding our business in Jamaica,”Michelle Alvarez, project manager Samsung Experience, Samsung Electronics Latin America, Miami office told the Jamaica Observer during a telephone interview.

The Montego Bay store will feature the most popular in-demand and innovative Samsung mobile and consumer devices on the local market, including cameras.

Alvarez noted that the store will not only cater for locals but also tourists.

“We really want to expand into the Montego Bay area and try to reach the local market as well as to take advantage of the tourists that might go over there and enjoy Montego Bay,” Alvarez said.

The world’s first Samsung Experience Store opened in December 2012 in Paris; while the Montego Bay location, the region’s fifth Samsung Experience Store, is one of many executed as part of a 2013-2014 Caribbean expansion project.

Meanwhile, Jorge Lopez, product manager for the mobile division, Samsung Electronics Latin America, Miami office, said if the demand exists the company might open a third Experience Store in the island.