ST CATHERINE, Jamaica — Cigarette manufacturers Carreras Limited is Wednesday evening warning the public of counterfeit Craven A cigarettes identified on the market. The company stated in a release that the counterfeit products carry a best before date of July 3, 2015 in gold located at the bottom side panel of each packet.

The counterfeit cigarettes are said to be non-compliant with the labelling regulations in the Public Health Tobacco Control Regulations 2013.

According to Carreras, customers can identify original products by the graphic pictorial health warnings on 60 per cent of the top front and back panels of the pack, as well as other labelling specifications stipulated in the Public Health Tobacco Control Regulations, which came into effect on April 14.

Counterfeit and Illicit cigarette packs continue to bear the previous 30% textual health warnings, making them easier to identify.

Additionally, the company has threatened to take legal action against people caught selling or in possession of the counterfeit product.