IT has been 60 years since Land Rover first began an association with the British Red Cross, and subsequently the International Federation of Red Cross and Red Crescent Societies (IFRC).

The partnership was first forged in 1954, when Land Rover supplied a Series 1 Land Rover to the British Red Cross in Dubai as a mobile dispensary. The relationship was further cemented in 2007, as part of the development of Land Rover’s G4 Challenge. Since then its worldwide achievements include the loan and donation of 120 vehicles and the provision of direct help to over 900,000 people.

As well as celebrating 60 years since the relationship first began, this year the IFRC also celebrates over 150 years of humanitarian work. The celebration included a Royal Garden Party at BuckinghamPalace, supported by Land Rover.

In 2008 Land Rover celebrated its 60th birthday by donating 60 vehicles to the Red Cross. These vehicles were distributed across the globe where they delivered vital supplies and emergency response to those in need.