TRAFFIC came to a halt at the Half Way Tree Transport Centre two Fridays ago to witness the arrival of newest and most irresistible male fragrance from Axe — Gold Temptation.

A supersize canister of the Gold Temptation on a royal carriage caused commuters to stop in their tracks.

Crowds gathered and followed the procession on to the third level of the Transport Centre.

At the Transport Centre, spectators were already geared up to welcome the new variant to the Temptation line. It was a grand celebration: dancers, singers and other entertainers were excited to get their hands on the new Axe Gold. Everyone was treated to chocolate and other delectable treats as well as some got to take home the Gold Temptation.

Gold Temptation — considered even more irresistible than its predecessor — picks up where AXE Dark Temptation left off following its 2008 launch.

Infusing chocolates, Dark Temptation was fashioned from the idea that the sweet delectable is “pretty irresistible”. A fragrance that has since stuck on men, as well as the women in their lives, Dark Temptation continues to be AXE’s biggest seller.

Gold Temptation, on the other hand, promises to capture a little more of the complexity of that irresistibility between the sexes.

Gold Temptation is an exotic burst of citrus with a hint of cardamom and coriander. Mixed with natural man musk, Gold Temptation should conjure equal admiration from the sexes, much the same way as Dark Temptation

AXE range of products is manufactured by Unilever.