New record for Jeep
AUBURN Hills, Michigan — The Jeep® brand recorded sales of more than one million units across the globe in 2014, setting a new all-time record for the third consecutive year. Sales of 1,017,019 Jeep vehicles bettered the brand’s 2013 record of 731,565 by 39 per cent.
“2014 marks the fifth consecutive year that Jeep vehicle sales have increased both globally and in the US market,” said Mike Manley, president and CEO – Jeep Brand. “While we are especially pleased with the way the new Jeep Cherokee is resonating in the marketplace, the fact is that every vehicle in the Jeep lineup recorded significant worldwide sales gains.
“While achieving one million vehicle sales in 2014 was certainly a milestone, 2015 will be a transformational year in the globalisation of the brand, as we begin local manufacturing in Brazil and return to local manufacturing in China after an absence of nearly a decade,” Manley added. “We will strive to continue our sales momentum in 2015 with a full line-up of capable and efficient SUVs – including the all-new 2015 Jeep Renegade, as it arrives in showrooms in
markets around the world.”
In addition to its 39 per cent global increase, Jeep sales rose 41 per cent in the U.S. in 2014, with a record 692,348 total sales.
Jeep sales rose 40 per cent in Europe and 42 per cent in the Asia-Pacific region in 2014. In China – the world’s largest automobile market – sales rose 49 per cent.
Jeep vehicle sales were led globally and in the US by Grand Cherokee (279,567 global; 183,786 U.S.), Cherokee (236,289 global; 178,508 US), Wrangler (234,579 global; 175,328 U.S.), Compass (134,629 global; 61,264 US),
and Patriot (122,387 global; 93,462 US).
2014 marked the fifth consecutive year of increased Jeep sales, both globally and in the US. In 2013 the brand recorded increases of four per cent global and three per cent in the US. The previous three years saw increases of 19 per cent global/13 per cent US (2012), 41 per cent global/44 per cent US (2011) and 24 per cent global/26 per cent US (2010).
Built on more than 70 years of legendary heritage, Jeep is the authentic SUV with class-leading capability, craftsmanship and versatility for people who seek extraordinary journeys. The Jeep brand delivers an open invitation to live life to the fullest by offering a full line of vehicles that continue to provide owners with a sense of security to handle any journey with confidence.
The Jeep vehicle line-up consists of the Cherokee, Compass, Grand Cherokee, Patriot, Renegade, Wrangler and Wrangler Unlimited. To meet consumer demand around the world, all Jeep models sold outside North America are available in both left and right-hand drive configurations and with gasoline and diesel powertrain options.

