IN Celia Davidson-Francis’ line of work, networking is essential. She is the director of alumni relations for the University of the West Indies, Mona, and when in social settings, she has to know how to work the room so that she can deliver results.

During an event she can be introduced to scores of persons and as such she has over the years perfected her networking strategy. This week she shares some tips on networking.

1. Exude confidence

Be confident always in how you interact with others – the way you articulate yourself, the way you introduce yourself, the way you ask questions. Establish early in the conversation who you are and what you offer. Little things like having a firm handshake and looking someone in the eye are basic networking essentials. In essence, learn how to sell yourself and do so confidently.

2. Have good conversation skills

Simply put, you must be able to carry a conversation. Whenever you have the opportunity to network with someone, ensure that you are able to engage the attention of your partner in the conversation. Be sure to allow the other individual to talk about what it is that they do as well. Most importantly, when someone is speaking about something that they are genuinely interested in, you must aspire to match their level of enthusiasm. Always remember to ask great questions. You may find yourself drifting from group to group and so it is important to remember to be polite especially when talking with a new group of people.

3. Follow-up

The follow-up is just as important as the actual networking event. Before you even approach a prospect, ensure that you have in mind what it is that you would like to get out of the encounter as well as how you plan to follow up. Of course, ensure that you have your business cards on hand.

4. Be aware of your manners

Usually at networking events food and drinks will be available. Remember, this is not a full-course meal and should not be treated as such. Having a drink in one hand while the other is free to shake other people’s hands is okay. However, never have both hands occupied. This could be a major impediment to you meeting other people as manoeuvring your already occupied hands can become problematic.

5. Body language says it all

Without even knowing it, your nonverbal cues can say a lot about you –the way you stand, maintain eye contact, smile or even cross your arms. Be conscious of this and use it to your advantage.