What exactly is Campari?

Campari is an aperitif, which is an alcohol cocktail that is consumed before a meal.

What is the best way to have Campari?

Campari is consumed ideally on the rocks, but for the Jamaican palate it can be chased with grapefruit or orange juice, soda water or red cranberry juice.

What’s great about Campari?

Campari has an outstanding heritage. It hails from Italy, a country associated with high fashion and lifestyle. Campari is that drink that brings out the red passion in its consumers.

What attracts consumers to the brand?

Consumers are attracted by the red vibrancy of the drink as well as its perceived high potency. Campari reflects a taste of things to come.

Where can consumers find Campari?

Campari can be found everywhere: All leading supermarkets, wholesales, lounges, hotels, restaurants and bars.

Tell us something we might not know about Campari.

Campari can be used to make a delicious spritz that can be had on any afternoon. Spritz is made up of Campari and Prosecco with a dash of soda water.

What new and exciting things can we expect from Campari in 2015?

Campari continues to revolve around lifestyle, fashion and dining experiences. We will have the Campari Calendar launch, in partnership with Saint International, to present the Avant Garde International designer showcase, Mission Catwalk and also partnering with Pulse in the Caribbean Model Search, plus other exciting events that will be revealed throughout the year.

Win Win!

Answer this simple two-part question:

What is Campari? and Name one… (See today’s printed version of Thursday Life – Page 7 for part two of this week’s question)

The first 6 Thursday Life readers to send the correct answer by email to

marketingpromotion@jamaicaobserver.com by 12:00 noon today, Thursday, February 5, 2015, will each win one (1) 750 ml bottle of Campari, 1 Campari Sports Jacket, 2 Campari Cocktail Glasses, 1 Campari Credit Card Holder.