Spanish brand Joma new kit supplier for West Indies teams
ST JOHN’S, Antigua (CMC) — Leading Spanish sports brand Joma is the official team kit supplier for the West Indies men’s and women’s teams, the West Indies Cricket Board (WICB) announced on Thursday.
The West Indies men’s team will debut the kit in their opening match of Cricket World Cup on Monday against Ireland.
“What is particularly significant about this partnership with Joma is that they are not a traditional cricket kit supplier, yet they recognise the value of West Indies cricket on the world stage and have chosen to partner with the WICB as their launch pad into the cricket world,” WICB commercial manager Nelecia Yeates said.
“We warmly welcome Joma onboard. It is a best case scenario that the debut of the Joma kit will be during cricket’s marquee global event — the Cricket World Cup and we look forward to this partnership being a mutually successful one both for West Indies Cricket and Joma.”
The debut Joma West Indies kit design is consistent with the globally recognised maroon colours of the West Indies team, WICB said in a release.
Joma’s contract as official kit supplier will run until 2017.
“WICB sponsorship is a significant development for Joma for different reasons most especially because it involves commercial entry into the cricket market,” said Joma representative, Luigui Mantovani of Joma Latin America.
“Joma has great confidence in WICB as a partner and is pleased to come onboard as the Official West Indies Kit Supplier with a team which has such great visibility in cricket.”
