Digicel SportsMax acquires rights to IAAF Diamond League 2015-2017
CARIBBEAN sports cable giants Digicel SportsMax yesterday announced that it has acquired the broadcast rights to the coveted IAAF Diamond League 2015 through to 2017.
Digicel SportsMax will take Caribbean athletic fans to the track to witness the world’s fastest athletes Usain Bolt and Shelly-Ann Fraser Pryce, as they line up in the starting blocks alongside sprinting sensations Justin Gatlin, Asafa Powell, Kirani James, Yohan Blake, Veronica Campbell Brown, Allyson Felix and a host of the world’s biggest athletes in the coveted IAAF Diamond League series from May 15 to September 11.
The 2015 IAAF Diamond League takes place over 14 world-class meetings held across Europe, Asia and North America. The athlete with the highest number of points in each discipline at the end of the season wins the ‘Diamond Race’ and actual diamonds.
The trophies will be handed out at the two finals in Zurich and Brussels on September 3, and 11, respectively.
Digicel SportsMax Caribbean marketing manager Tanya Lee said the Diamond League is the perfect addition to Digicel SportsMax’s sporting line-up. “The IAAF Diamond League is the most watched track event on the IAAF calendar outside of the World Championships and the Olympics, but what’s particularly special about the Diamond League is that track fans are taken on a constantly euphoric high at multiple points throughout the track season with the sport’s biggest names facing off at multiple meets.”
Along with the IAAF Diamond League 2015 to 2017, Digicel SportsMax is regional rights holders of premium content such as the recent Mayweather v Pacquiao bout, IAAF World Challenge meets, the Copa America, the NBA, the Barclays Premier League, the UEFA Champions League, The Women’s Tennis Association premier events, The Indian Premier League, The Ashes, Australia and England cricket, and more.
The Shanghai Diamond League will air live on Digicel SportsMax tomorrow at 5:30 am (6:30 am Eastern Caribbean Time). For IAAF Diamond League updates and a full broadcast schedule, visit digicelsportsmax.com or follow Digicel SportsMax TV on Facebook & @digicelsportsmax on Instagram.
