(PHOTOS: KARL McLARTY)

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Attentive participants last Tuesday afternoon inside the JAMPRO Business Auditorium — home to the inaugural Jamaica Film Festival’s Directors and Writers Intensive workshop.

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Nicole Bernard (left), executive vice-president, audience strategy, 21st Century Fox Group, deliberated a point at the directors and writers workshop as her creative manager assistant Gina Reyes looked on.

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Sandra Rose (right), senior producer at Television Jamaica, handed her business card to Jamaica Film Festival workshop panellist Nicole Bernard (left) as JAMPRO Film Commissioner Carole Beckford (second right) looks on.

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UWI, Mona social sciences student Adam Cummings (right) in convo with Michael Holgate (centre), tutor/coordinator at the Philip Sherlock Centre for the Creative Arts, UWI, Mona, and Michael Sean Harris, assistant director at the School of Music at the Edna Manley College for the Visual and Performing Arts.

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Mission Catwalk production staffers (from left) assistant director Kimberly Adamson, editor/director Mykal Cushnie, and director of photography Garreth Daley discussed lessons learnt from the writers and directors workshop.

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Post-workshop, panellist Gina Reyes (right), creative manager at the 21st Century Fox Group, reviewed audience feedback with Tamica Parchment, public relations officer at JAMPRO.

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Gambian journalist Olimatta Taal (left) and Jamaican producer/director Tanya Taylor skimmed the Jamaica Film Festival’s programme for the week of scheduled screenings and workshops.

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JAMPRO Film Commissioner Carole Beckford (second left) introduced Rock-based director Chris Browne to Nicole Bernard, executive vice-president, audience strategy, 21st Century Fox Group.

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Proud Jamerican and Hollywood insider Nicole Bernard encouraged The Rock’s creative types to form an artistic bloc to solidify their numbers when making project pitches.