It may be a strange strategy, but singer No Face Unknown believes keeping his identity a secret will attract fans to his music which includes his new singles,

Tank Up andHappy like This.

“I’m just creating my own style in business. I just want fans to wonder who this artiste is under the mask. The name No Face Unknown is symbolic to the direction I’m taking my career. No face, no ego, no doubt,” he explained.

The Montego Bay native said within hours of unveiling photos of his image on social media, fans began showing interest.

Born Frantz Morris, No Face Unknown started singing in church and even released a gospel song, which led to work with several producers including Through Divine Productions and Third Eye Records.

The former produced his song,

All Night Long.

He established a working relationship with Must Rich Records and One Harmony Records which are based in the United Kingdom. Through those companies, he released songs including

Open Your Eyes andMan Love So True.

Life Set a Way for Chiney K Productions is his most popular song to date.