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Best Product 2016 Nominee: National Cream Thins
Jamaica Observer Table Talk Food Awards judges Rochelle Cameron and Patrick Smith peruse the nutrition facts and ingredients of a package of National Cream Thins.
Food, Lifestyle, Local Food, Local Lifestyle, Style, Style Observer, Thursday Food, Tuesday Style
April 5, 2016

Best Product 2016 Nominee: National Cream Thins

Principal: Continental Baking Company

I made this product because… the recipe is a family favourite which had become popular with friends and family. I saw it as an opportunity to create a business.

My major challenge is… finding a stable supply of raw materials, locally, so as to keep a consistent, totally Jamaican product.

This issue remains, and managing the raw material inventory is… an ongoing priority. By keeping a close relationship with suppliers, I am able to acquire supplies when needed.

The product became available to the public in… mid-2015, but gained popularity after Continental Baking Company’s Jamaican Made Christmas Expo.

The Peanut and Cashew Brittle are available at… Loshusan Supermarket (Barbican), John R Wong (New Kingston), The Jamaica Pegasus Gift Shop, The Craft Cottage, Things Jamaican, The Alchemist Pharmacy, and by order.

The response to the products has been… Wonderful! A large part of our business success is due to word of mouth.

Our core customers are… retailers, and there is a growing interest for corporate gifting.

I plan to grow the business to become… a staple in the Jamaican confectionery market.

My first breakthrough came when…a local supermarket chain became interested in the products.

Jamaicans should support my product because…I strive to maintain the highest quality product from locally sourced ingredients.

My product is successful because…the priority is quality and consistency. If I knew then what I know now…I would have done more research on maintaining a steady supply of raw material.

 

 

 

 

 

 

 

 

 

Food Awards judge Christopher Reckord tucks into his deboned curry goat with the aid of National Cream Thins.
Janelle Brown (standing), marketing manager at Continental Baking Company is all smiles, the result of positive reviews from judges Christopher Reckord, Josina Jackson (centre) and Annaliesa Lindsay.
National Cream Thins with a platter of assorted cheeses, hummus and saltfish ceviche.
National Cream Thins with assorted cheeses, fruits, hummus and saltfish ceviche.
Food Awards judges Annaliesa Lindsay (left) and Josina Jackson help themselves to saltfish ceviche and cheese from the platter.
Chef Jacqui Tyson (left) and Janelle Brown, marketing manager at Continental Baking Company, show off the versatility of National Cream Thins which was presented as an appetiser atop ham and cheese and saltfish ceviche; a main – deboned curry goat; and dessert with whipped cream and strawberries, drizzled with chocolate.
National Cream Thins dipped in hearty seafood chowder
Who would have thunk it? National Cream Thins as the base for an appetiser, the soup course, the main, and dessert. Chef Jacqui Tyson (right) and Janelle Brown, marketing manager at Continental Baking Company, were only too happy to share the wonderful news.
CARRY ALONGSIDE # 0165 SAME CAPTION
Food Awards Chair Novia McDonald-Whyte (left) tucks into the deboned curry goat served with National Cream Thins in lieu of roti skin. There was too, a dollop of mango chutney

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