Creating powerful messages
Communications consultancy Buckley Communications will be hosting a workshop at Knutsford Court Hotel to help public relations practitioners get noticed in what is an increasingly crowded field.
The one-day workshop, scheduled for July 26 from 8:30 am – 5:00 pm, is titled ‘Creating Powerful Messages’.
Managing partner of the consultancy Byron Buckley explained that “the 24-hour news cycle across a multiplicity of media platforms and amid competing voices makes it challenging for businesses and other organisations to get their messages to target audiences”.
For that reason, he said, communication and marketing professionals have to constantly improve the writing and presentation of their corporate messages.
“The continuous flow of megabytes of information, concomitantly necessitates a steep rise in quality,” Buckley said, adding: “The consumer will always gravitate towards messages that appear credible.
