Incessant rains did little to dampen the enthusiasm Tuesday evening as The Collection MoDa team, with presenting partners Jamaica Yellow Pages, launched their fifth staging with cocktails, canapés, beats by Duzigordon, Arii Lopez and The Wixard and Yellow Pages Cookie Pops courtesy of Suelan Chung at The Worthington, Spanish Court Hotel.

Kingston Industrial Garage Sales and Marketing Manager Judith Denton steered the evening’s proceedings, which included a five-year review of the achievements of The Collection MoDa series by its founder and Kerrymanwomanhome proprietor Kerry-Ann Clarke who commended her team for their efforts in making her dream a reality and in helping to motivate the Caribbean creative industry. “When The Collection MoDa was born in 2011, it was through the need of a solid platform for creative talents to hone their skills and showcase their work,” she said. “By year 10,” she continued, “our ambition is to have visibility in most, if not all Caricom markets.” Marketing Manager of the Jamaica Yellow Pages Ayanna Kirton, in her address, shared “we aim to invest in our cultural and creative industries because we want artists and artisans to not just be discovered because being discovered and learning about the roots of your creativity is great from a word-of-mouth perspective but we also want to have a comprehensive listing of all of Jamaica’s talent”.

Jamaica Yellow Pages have signed an initial three-year partnership with The Collection MoDa which Kirton sees as “ just the beginning of an amazing relationship”.