Jamaica Observer Takes Style Out was originally scheduled for October 6th but was postponed to last Thursday due to the threat of hurricane Matthew.

This slight change in the date, fortunately did not affect the turnout, as patrons flooded the Half-Way-Tree area in the hunt for trendy styles and good deals. This was my first official “Takes Style Out” and it did not disappoint.  The night was filled with good spirits, high energy and affordable prices. 

                The atmosphere in Half-Way-Tree resembled ‘Grand Market Night’ as people, some still in their work attire and school uniforms, hurried to the different participating stores in search of rare finds. The night was incredibly busy as consumers darted from one side of the road to the other in search of the next bargain or deal. The night was not without entertainment, as on almost every corner there were speaker boxes and a DJ blasting the music to get people even more excited. One of the sponsors (NCB) had a booth where they gave make-up demonstrations, had a dancing chicken entertaining the crowd and even had the popular artiste Denyque.

Regardless of age, everyone who went out had one particular goal in mind, to get the best styles for the best price. In trying to find the best deals, many consumers tend to get a bit aggressive, but that is to be expected when so many sought after items are on sale. Many consumers agreed that the discounts were very helpful brought the items down to a more affordable price, to quote one high school student “It helps you stretch your dollar far”. 

The sales also seemed to please many parents and one parent stated, “After you do the back to school shopping, even a likkle 15% off helps”. Store owners were not the only ones who reaped the benefits of the night.  Many vendors who lined the sidewalks and had their stock in tents and the trunks of cars, also made large profits. They provided even better deals for people who were trying to “ball on a budget” with prices as low as $500.00. 

The night was an overall success and very few patrons left empty handed. By supporting our local businesses, we help to further our country and build our community.