EASILY one of the most- visited, undeveloped attractions of Jamaica, Irie Blue Hole, located south of Ocho Rios, St Ann, is rivalling some of the parish’s most noted attractions for the soft spot of both visitors to the island and locals.

Laying eyes on the secret falls breaking into a pool of rippling turquoise water is one of the most visually appealing experiences. But you can only be sure you’re there when the famed line of flags — specific to Jamaica, the United States, Canada, Lithuania, Colombia, and England — are spotted.

The rustic attraction, shadowed by lush green flora, filters in the ideal amount of sunlight for the perfect excursion.

“People coming here about 10 years now, but for the first five years it wasn’t set up as a business. “People would just come after hearing that there’s this beautiful place in St Ann hills,” lifeguard at the attraction, Anthony, told the Jamaica Observer North East on a recent visit to the parish.

The secluded falls, which has remained relatively untouched by modern designs, boasts several small pools and a large main pool and waterfall, famous for awkward dives, jumps and body slams.

“We have unique caves; people get to walk the falls; we have nine and 15-foot jumps and, up the top, we have a mud spa for back massages and any other massages you would like. It’s a very enjoyable place for people to come and relax, I would say,” Anthony said of the attraction.

One of several tour guides, Ackeem reasoned that Irie Blue Hole gained popularity because of the service offered by those employed to show visitors a good time.

“Whenever people come the guys who work inside here treat them the best; they ensure that they are well taken care of. If you get a bad recommendation, you’re out of business. We get people from all over, and especially thanks to social media,” he said.

Deemed an “unofficial” tourist attraction, the many who visit prove otherwise.

Visitors from Argentina, Karen and Pablo gushed about the attraction’s serenity after multiple dives into its 20-foot-deep pool.

“We love it. It’s beautiful,” Karen shared.

“Your country is amazing,” she added.