WHEN Earl “Biggy” Turner’s designs graced the runway of Caribbean Fashionweek (CFW) last Sunday, there was a collective nod from almost everyone present at Villa Ronai, St Andrew.

His edgy, female pieces — as expected — were all head-turners. They consisted mostly of denim and leather; his designs represented the urban lifestyle and Jamaican dancehall culture.

“This collection is a part of my international designs that I am preparing for the overseas market, so I was really inspired to do my best,” Biggy told Splash.

Starting out on Gem Road, off Maxfield Avenue in St Andrew little over 25 years ago, Biggy has remained one of the most sought-after dancehall designers.

“I remain relevant because I study my craft and is a real designer for change, while being interestingly creative and stylish. I am a lover of art so I tend to see things differently,” he said.

Among his A-list clients are entertainers including Pinchers, Shabba Ranks, Lady Saw, Spice, Beenie Man, Ce’Cile, Freddie McGregor, Maxi Priest, Black Uhuru, Junior Demus, Half Pint, Junior Reid, Lady Junie, Wayne Marshall, Buju Banton, and Tony Rebel.

He is also the personal stylist for veteran reggae singer Toots Hibbert for years.

Among his most notable pieces is the jacket worn by Shabba Ranks for his Grammy appearance in 1993, which made it into the pages of Time Magazine.

Apart from entertainers, Biggy points out that he also does work for corporate clients, as well as others who are simply dressing up to go out to an event.

“I work with whoever wants a great fashion experience,” he said.

He said dancehall fashion does not enjoy the same emphasis it did in its heyday of the 1980s and 90s. However, he is intent on keeping it at the forefront.

“Dancehall fashion is not as unique as yesterday. A lot of the clothings are made in China and this is watering down the style. I am going to put back style into the dancehall,” he said.

Biggy is also imploring other dancehall designers to be more creative.

“If a designer becomes more creative, we will see a resurgence in dancehall fashion. I have no formal training but just have formal knowledge of how women should look when they are out,” he said.

Following the positive response of CFW, Biggy said he in the process of preparing a local show.

“I am also trying to see if I can get my collections shown at the upcoming Las Vegas Fashion Week,” he said.