KINGSTON, Jamaica – Pepsi-Cola Jamaica has expanded their beverage range with the addition of a new flavour, Pepsi Ginger “an unexpectedly boldly blended cola spiced with real ginger”.

The company, in a release today, said the new addition is “a continued demonstration of its commitment to meet consumers’ desire for a wide array of refreshing flavours”.

The campaign for the product, starred by dancehall singer Shenseea, was launched Friday night at the 25th staging of Reggae Sumfest.

Packaged in 20oz bottle with a gold metallic label, Pepsi Ginger, the company said, is a “great-tasting blend of kola nut extract, authentic ginger, aromatic bitters, and sparkling water, resulting in a genius combination of the beloved refreshing cola paired with an invigorating and warming ginger taste”.

“We are always on a mission to provide top shelf cola choices to meet individual tastes and needs so we are thrilled to introduce Pepsi Ginger to the portfolio,” said Mitchell Watson, marketing manager, Pepsi-Cola Jamaica.

“We’re confident it is going to bring some real excitement to the cola category and even ignite the interest of new customers for a great tasting refreshment,” he added.

Although available in other markets, Pepsi Ginger will be the first cola of its kind to hit the Jamaican market and Caribbean region by extension.