ATL Automotive’s highly anticipated 72-hour Boss’s Sale is currently on at the company’s showrooms in Kingston and Montego Bay.

The sale began yesterday and ends on Saturday.

“We’re celebrating our 20th anniversary since the acquisition of our first- ever, award-winning and very successful brand, Honda, and the Boss’s Sale is one of the events that many persons look forward to. so, naturally, we thought this would be the opportune outlet to show our appreciation by offering huge savings over the course of the three days,” said Samuel McKenzie, group operations manager.

“The discount pot for this year’s sale is a whopping $400 million in savings across our award-winning brands, including BMW, MINI, Honda, Volkswagen, Audi, and Porsche. When you consider the pot was $48 million last year, you can see the ‘Boss’ is doing it big. Plus, ATL Automotive will be bringing even more exciting offers to sweeten the deals that we’ll announce closer to the sale date,” he continued.

The Boss’s Sale will also provide prospective buyers with the opportunity to explore an extensive range of units from which they may choose one that fits their unique style.

“What’s particularly exceptional about our company is the range in versatility across our brands, which makes it simple to find the most suitable vehicle for your lifestyle. For instance, our selection encompasses the family-oriented brand VW, whose core principle is rooted in safety, but then we have Honda, which though equally suited for a family dynamic has an undeniable edgy and sporty aura; and, of course, there’s MINI, which is a little more premium and perfect for those who are big on eccentricity and individualism. And if you’re in the market for a luxury vehicle, Audi, Porsche and BMW are all so different, but each in their own right offering award- winning performance and a host of captivatingly stylish models to choose from. you simply can’t go wrong,” said McKenzie.

In addition to the tremendous savings, buyers may also opt to take advantage of the automotive company’s trade-in deal, which allows you to trade in your car and attribute that value towards a new vehicle offered at the Boss’s Sale for even more convenience. ATL will also partner with a range of financial institutions, who will be on-site during the sale to provide sound, affordable options for financing their new vehicle.