NEARLY six months after it first announced plans to assume control of the South Korean super brand Kia, ATL Automotive Group is finally counting down the hours before opening the doors to its new-look operation on Monday.

The ATL Automotive Group has taken direct control of the sales and aftersales of Kia under a newly created subdivision, ATL Tiger Automotive, operating worldclass facilities on Oxford Road in Kingston and at Fairview in Montego Bay, where a complete line-up of Kia models will be on show.

Customers will be choosen from a full range of Kia’s award-winning models, including the micro hatchback, Picanto; sedans in the four- and five-door Rio, Cerato and Optima; the subcompact crossover Soul; the compact SUV, Sportage; the midsize seven-seat SUV Sorento; as well as the midsize MPV, the Carnival; and the K-Truck. Each car comes complete with a five-year manufacturers warranty.

Chris DaCosta, head of business for Kia Jamaica, commented: “Kia is somewhat of an unknown quantity in Jamaica in many ways, and we believe that the greatest way of discovering the quality of a car is to get behind the wheel and drive it. That’s why we’ll be boasting the largest fleet of demos in the company. Whatever you’re interested in, wherever you’re located, both locations will have them ready and available to take for a spin and we’ll be hosting dedicated test drive days on the 10th March in both Kingston and Montego Bay, with food and music on site, to ramp up the excitement levels. What’s more, we’ll be offering an extra-special incentive for the first 50 customers.”

“Aside from the new cars, we’re eager to meet existing Kia drivers in Jamaica and understand their needs, so we’re offering free 50 points checks for everyone. Knowing what Kias are on the road right now and who drives them will better equip us to look after them should they ever need us.”