Subscribe Login
Jamaica Observer
ePaper
The Edge 105 FM Radio Fyah 105 FM
Jamaica Observer
ePaper
The Edge 105 FM Radio Fyah 105 FM
    • Home
    • News
      • Latest News
      • Cartoon
      • International News
      • Central
      • North & East
      • Western
      • Environment
      • Health
      • #
    • Business
      • Business Bites
      • Social Love
    • Sports
      • Football
      • Basketball
      • Cricket
      • Horse Racing
      • World Champs
      • Commonwealth Games
      • FIFA World Cup 2022
      • Olympics
      • #
    • Entertainment
      • Music
      • Movies
      • Art & Culture
      • Bookends
      • #
    • Lifestyle
      • Page2
      • Food
      • Tuesday Style
      • Food Awards
      • JOL Takes Style Out
      • Design Week JA
      • Black Friday
      • #
    • All Woman
      • Home
      • Relationships
      • Features
      • Fashion
      • Fitness
      • Rights
      • Parenting
      • Advice
      • #
    • Obituaries
    • Classifieds
      • Employment
      • Property
      • Motor Vehicles
      • Place an Ad
      • Obituaries
    • More
      • Games
      • Elections
      • Jobs & Careers
      • Study Centre
      • Jnr Study Centre
      • Letters
      • Columns
      • Advertorial
      • Editorial
      • Supplements
      • Webinars
    • Home
    • News
      • Latest News
      • Cartoon
      • International News
      • Central
      • North & East
      • Western
      • Environment
      • Health
      • #
    • Business
      • Business Bites
      • Social Love
    • Sports
      • Football
      • Basketball
      • Cricket
      • Horse Racing
      • World Champs
      • Commonwealth Games
      • FIFA World Cup 2022
      • Olympics
      • #
    • Entertainment
      • Music
      • Movies
      • Art & Culture
      • Bookends
      • #
    • Lifestyle
      • Page2
      • Food
      • Tuesday Style
      • Food Awards
      • JOL Takes Style Out
      • Design Week JA
      • Black Friday
      • #
    • All Woman
      • Home
      • Relationships
      • Features
      • Fashion
      • Fitness
      • Rights
      • Parenting
      • Advice
      • #
    • Obituaries
    • Classifieds
      • Employment
      • Property
      • Motor Vehicles
      • Place an Ad
      • Obituaries
    • More
      • Games
      • Elections
      • Jobs & Careers
      • Study Centre
      • Jnr Study Centre
      • Letters
      • Columns
      • Advertorial
      • Editorial
      • Supplements
      • Webinars
  • Home
  • News
    • International News
  • Latest
  • Business
    • Business Bites
  • Cartoon
  • Games
  • Food Awards
  • Health
  • Entertainment
    • Bookends
  • Regional
  • Sports
    • Sports
    • World Cup
    • World Champs
    • Olympics
  • All Woman
  • Career & Education
  • Environment
  • Webinars
  • More
    • Football
    • Elections
    • Letters
    • Advertorial
    • Columns
    • Editorial
    • Supplements
  • Epaper
  • Classifieds
  • Design Week
Magnum crowns new ‘King’ & ‘Queen’
Safiyah (second left), and Bluugo (second right), newly crowned Magnum Queen and King of the Dancehall, respectively, pose with theirsymbolic cheques of $1.5 million each at the final of the talent competition held at Melbourne Cricket Club on Courtney Walsh Drive inSt Andrew on Saturday. Representing the sponsors are Mark Telfer, brand manager Magnum Tonic Wine; and Telecia Lindo-Johnson,marketing manager, J Wray & Nephew Limited.(Photos: O'Neil Grant)
Entertainment, Music
Kevin Jackson  
May 21, 2018

Magnum crowns new ‘King’ & ‘Queen’

GC Foster College student Annette Elliston, better known as Safiyah, is on cloud nine. She was named “Magnum Queen of The Dancehall” on Saturday night in a grand finale at Melbourne Cricket Club in St Andrew.

“I was shocked when my name was announced as the winner, because I had a problem with my microphone and I was also worried about my votes. It was an emotional moment for me and I tried my best not to cry while on stage,” Safiyah told the Jamaica Observer on Sunday.

Having experienced financial difficulties, the Ensom City, Spanish Town-based deejay plans to use part of her prize money ($1.5 million) to pay the remainder of her tuition fee and invest in her music career.

“I have been watching ‘Magnum’ since I was a child, and I always wanted to become a deejay. I was singing before, so I decided to enter the competition to become my alter ego,” Safiyah explained.

This was the 21-year old’s second attempt at the Magnum crown.

“I entered in 2016 and they told me that the content of my song needed editing. I took their advice and put in a lot of work in writing better content and I think that’s what helped me at the audition in Savanna-la-Mar,” she added.

Even though music is her passion, Safiyah is determined to complete her education.

“Studying is really important to me and I have to complete that. Music is also my passion and I plan to juggle both,” she said.

Bluugo, who was crowned ‘Magnum King of The Dancehall’, was just as ecstatic about his win.

“I’ve always said to myself that consistency is the key to everything. I was lost for words while on stage when they called my name as the winner. Is just today (Sunday) that everything has been kicking in. All the work put in has definitely paid off,” he said.

It was his 18th attempt at qualification for the televised competition.

“I have been auditioning since 2010. Last year I auditioned in Portmore and that was the good luck charm. I think that this time I was humble and I was being myself. I felt it was my time,” he said.

A former student at Bog Walk High School, Bluugo (given name Marlon Powell) grew up between Trelawny and Linstead, St Catherine.

He recalled the sacrifices he made to get into ‘Magnum’.

“One year I travelled from Ocho Rios to the Montego Bay audition and I slept under a shed. When I look back at those days, I knew there was a light ahead of the dark tunnel,” he said.

Telecia Lindo-Johnson, marketing manager at J Wray & Nephew Limited, which distributes title sponsors Magnum Tonic Wine, had high praise for this year’s entrants.

“This year we saw very strong talents with many producing singles in rotation on radio even before the competition ended. Magnum Tonic Wine is proud to see so many young talents ‘Tek Charge’ on its sponsored national platform, Magnum Kings & Queens of Dancehall,” she said. “As the drink of the dancehall, Magnum encourages everyone to ‘Tek Charge’ of their talents and showcase to the world,” she said.

Safiyah
Bluugo

{"website":"website"}{"jamaica-observer":"Jamaica Observer"}
img img
0 Comments · Make a comment

ALSO ON JAMAICA OBSERVER

Rihanna’s home hit by gunfire, woman arrested
International News, Latest News
Rihanna’s home hit by gunfire, woman arrested
March 8, 2026
A woman has been arrested after firing a gun towards pop superstar Rihanna's Los Angeles mansion while the singer was inside, according to internation...
{"jamaica-observer":"Jamaica Observer"}
Mother of six mourns last son’s controversial killing, allegedly by police
Latest News, News
Mother of six mourns last son’s controversial killing, allegedly by police
March 8, 2026
WESTMORELAND, Jamaica — After losing her older son to violence few years ago, mother of six Janice Pillner is now struggling to come to terms with the...
{"jamaica-observer":"Jamaica Observer"}
G2K chides Golding for ‘silence’ on Silvera conviction, calls for PNP president to expel former MP
Latest News, News
G2K chides Golding for ‘silence’ on Silvera conviction, calls for PNP president to expel former MP
March 8, 2026
Generation 2000 (G2K) is criticising Mark Golding over what it says is the People’s National Party (PNP) president’s silence on former party represent...
{"jamaica-observer":"Jamaica Observer"}
WATCH: Lawrence Tavern councillor displeased with roadworks by NWA
Latest News, News
WATCH: Lawrence Tavern councillor displeased with roadworks by NWA
March 8, 2026
ST ANDREW, Jamaica — Lawrence Tavern Councillor John Myers has accused the National Works Agency (NWA) of inadequate repair work on main roads in the ...
{"jamaica-observer":"Jamaica Observer"}
Man arrested in Salt Spring murder probe while attempting to board flight
Latest News, News
Man arrested in Salt Spring murder probe while attempting to board flight
March 8, 2026
ST JAMES, Jamaica – A   30-year-old man has been charged with murder in relation to a stabbing incident along the Salt Spring main road in St James la...
{"jamaica-observer":"Jamaica Observer"}
Sanmerna helps women relieve stress on International Women’s Day
Latest News, News
Sanmerna helps women relieve stress on International Women’s Day
March 8, 2026
KINGSTON, Jamaica — On the eve of International Women’s Day on Saturday, the Sanmerna Foundation celebrated with a number of women at the Peace Garden...
{"jamaica-observer":"Jamaica Observer"}
Tuffheart returns from promo run in Panama, gearing up for local performance
Entertainment, Latest News
Tuffheart returns from promo run in Panama, gearing up for local performance
BY KEVIN JACKSON Observer Writer 
March 8, 2026
Performing at the recent Bob Marley 81st birthday celebration at Panama City in Panama a few weeks ago, was a great experience for emerging reggae art...
{"jamaica-observer":"Jamaica Observer"}
With increasing number of high-rises, McKenzie assures that fire hydrants are working
Latest News, News
With increasing number of high-rises, McKenzie assures that fire hydrants are working
March 8, 2026
Local Government Minister Desmond McKenzie has sought to assure that fire hydrants are being installed and repaired around the country to take account...
{"jamaica-observer":"Jamaica Observer"}
❮ ❯

Polls

HOUSE RULES

  1. We welcome reader comments on the top stories of the day. Some comments may be republished on the website or in the newspaper; email addresses will not be published.
  2. Please understand that comments are moderated and it is not always possible to publish all that have been submitted. We will, however, try to publish comments that are representative of all received.
  3. We ask that comments are civil and free of libellous or hateful material. Also please stick to the topic under discussion.
  4. Please do not write in block capitals since this makes your comment hard to read.
  5. Please don't use the comments to advertise. However, our advertising department can be more than accommodating if emailed: advertising@jamaicaobserver.com.
  6. If readers wish to report offensive comments, suggest a correction or share a story then please email: community@jamaicaobserver.com.
  7. Lastly, read our Terms and Conditions and Privacy Policy

Recent Posts

Archives

Facebook
Twitter
Instagram
Tweets

Polls

Recent Posts

Archives

Logo Jamaica Observer
Breaking news from the premier Jamaican newspaper, the Jamaica Observer. Follow Jamaican news online for free and stay informed on what's happening in the Caribbean
Featured Tags
  • Editorial
  • Columns
  • Health
  • Auto
  • Business
  • Letters
  • Page2
  • Football
Categories
  • Business
  • Politics
  • Entertainment
  • Page2
  • Business
  • Politics
  • Entertainment
  • Page2
Ads
img
Jamaica Observer, © All Rights Reserved
  • Home
  • Contact Us
  • RSS Feeds
  • Feedback
  • Privacy Policy
  • Editorial Code of Conduct