KINGSTON, Jamaica — Reggae Sumfest 26 was launched yesterday in an evening of flair involving impassioned speeches and captivating performances, all amidst an environment of high energy.

The event, which took place at Usain Bolt’s Tracks and Records, was emceed by the vibrant Miss Kitty who remarked about the importance of music and the role it plays in Jamaica’s culture today.

The main speaker for the night was the Olivia ‘Babsy’ Grange, Minister of Culture, Gender, Entertainment and Sport, who took a nostalgic trip down memory lane to the genesis of Reggae Sumfest

“This is indeed the greatest reggae festival on earth. I’m proud to see the continuation over the years and the value that it has brought and continues to bring to Jamaica. Before there was Reggae Sumfest there was Reggae Sunsplash and I want to pay tribute to those who gave of their time and effort to make it a reality,” she said.

Also speaking at the event was Josef Bogdanovich, CEO of Downsound Entertainment, organisers of Reggae Sumfest.

“This year’s line-up is simply awesome. We have expanded the festival to eight days with seven preview and post events and two weekend live stage shows. Last year’s festival was great but this year is even more promising; there’s something for everyone,” stated Bogdanovich.

He also welcomed four major new sponsors for the festival stating, “I want to recognise the addition of four new mega sponsors, Mastercard, Jet Blue, NCB and GraceKennedy.

“I also want to thank all the sponsors who have been with us from the beginning, without you none of this would have been possible”.

The evening concluded with performances by Bounty Killer, JahDore, Teejay, Fantan Mojah, among others.

Reggae Sumfest 2018 will run from July 15-22, with the festival nights 1 and 2 on the 20th and 21st respectively. Some of the most recognisable names in Jamaican music have been confirmed including Damian ‘Junior Gong’ Marley, Beres Hamond, Spice, and Popcaan.

Balford Henry