CHAIRMAN of the Jamaica Customer Service Association (JaCSA) Dr Nsombi Jaja is encouraging Jamaicans to recognise and celebrate service providers who, despite constraints, continue to deliver excellent customer service.

“The lens that we look through will determine what we see, and if you are looking for negative customer service, you will get plenty of it. If we want to see an increase in service excellence across Jamaica, let us pay attention to and focus our energy on what we want more of,” she said.

Dr Jaja was speaking at the JaCSA leadership breakfast forum held at the Spanish Court Hotel in New Kingston on Wednesday.

She encouraged the leaders to share their positive experiences about good customer service on social media.

“Let us share our positive experiences on social media because we share the negative ones… and then it goes viral, and I am saying, why can’t we do the same thing and flood social media with positive experiences. Let us disrupt the narrative on customer service and shift the discussion to the positive experiences,” she urged.

In doing so, she said “we will boost morale, and the team members will be motivated to go beyond the call of duty”.

“Today, I am asking all of the leaders in this room, when you go back to the organisations, treat your employees just a little bit better, and let them know how you appreciate them,” Dr Jaja added.

The JaCSA will be observing National Customer Service Week from September 30 to October 6 under the theme ‘Be the Magic: The Making of Memorable Customer Experiences’ and will bring focus to the transformation that quality customer service can bring to the nation.

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The week of activities will begin with a church service at the Webster Memorial Church on Half-Way Tree Road. Other activities include the hosting of a micro and small business service excellence workshop, service excellence school tour, and a corporate mingle.