The Caribbean Premier League (CPL) is expected to provide the platform for the rebuilding of regional cricket, and the leading digital and print advertiser, Yello Media says it is willing to play a pivotal role in the revival of the game.

The Trinbago Knight Riders, formerly the Trinidad and Tobago Red Steel, won the competition September 17, after New Zealand’s Colin Munro smashed an unbeaten 39-ball 68, as the defending champions smashed the Guyana Amazon Warriors by eight wickets to lift the title for the third time.

But there is a lot more memory to the just concluded 2018 season, thanks to the support of Yello Media, the leading Caribbean digital and print advertiser, who is not only celebrating the successful conclusion of the T20 series, but also the first year of what is already proving to be a very fruitful partnership.

Prior to the start of this year’s tournament Yello and CPL announced the beginning of a partnership designed to create community support, commerce, and engagement through cricket.

So far, the new alliance has been a hit with the introduction of several new and exciting elements to the CPL that increased the brand awareness and overall impact of the already beloved tournament.

One such innovation was the engaging and informative ‘Yello CPL Rewind’ post-match programme.

The informative segment facilitates discussion about cricket in the region, and educated fans about the game, all the while giving patrons an opportunity to win tickets to CPL matches in their home countries.

According to Yello Media, giving back to the community was another major component of the partnership.

“Up-and-coming talent was given a chance to shine, as Yello introduced content to expose and bring light to the young and developing local talent. Community involvement was also fostered by sponsoring youths in volatile inner-city areas to attend local matches,” a press release from Yello Media said.

As a result children in the Southside community of Kingston got to attend a match and interact with some of their sporting idols, following the conclusion of this year’s renewal, a release from Yello Media pointed out.

Commenting on the outcome of the Yello/CPL partnership so far, Yello Media’s Marketing Director Tshani Jaja noted that just one year into the partnership with the CPL, the collaboration has already proved to be a tremendous success.

“Our goal was to introduce a more modern and digital take on cricket, and I can say with complete certainty that it was achieved,” she said.

She noted that Yello was able to maintain a strong and dominant on-the-ground brand presence at all CPL matches across the region, where it promoted all things cricket and Caribbean.

“We are proud of what we accomplished and are even more excited for what next year will bring,” she added.

CPL Commercial Director Jamie Stewart said that with Yello as a sponsor of the CPL for the next three years and the Caribbean leader in the digital space it was, perhaps, a testament to the League’s innovative and powerful online presence that the partnership had been possible.

“We would like to thank the company for their shared vision and invite fans to find what they need throughout the Caribbean with Yello,” Stewart said.