KINGSTON, Jamaica — Supreme Ventures Racing and Entertainment Ltd (SVREL) and Sportsmax have partnered to revamp local Caymanas Park Race Day broadcasts, the first of which will be the highly anticipated Diamond Mile Race Day on Saturday, December 1.

Peter Green, director of marketing at SVREL, in a release today, said the unveiling of the new feed on the most prestigious race day in Jamaica and the region was a deliberate move.

“The Diamond Mile elevates the Horse Racing experience, and is the perfect day for us to show the elevated look and feel of the production of our signal from here on. The new-look feed will provide punters at the track and at OTBs island-wide with real time broadcasts from Caymanas Park, he said.

“The new output will provide viewers with real-time, sharper, cleaner visuals, comparable to our international counterparts such as Gulf Stream Park in Florida or Belmont Park in New York.”

Green explained that in addition to improving the quality of the overall broadcast to local viewers, the new deal also came with positive revenue implications, affording SVREL to the opportunity to export its signal to the Caribbean, North America, UK, Asia, and Africa, not only opening the races to a new pool of bettors, but providing unprecedented value to sponsors to be seen in new markets.

“This partnership allows for a complete extension of Brand Jamaica in the region and we are happy to be at the forefront of this movement. Jamaican companies that come onboard as sponsors will have an opportunity to showcase their product and services to untapped markets at fraction of the cost of traditional international advertising,” he said.