KINGSTON, Jamaica – The Jamaica Promotions Corporation (JAMPRO) will be leading a team of local cosmetics manufacturers to participate in the Bronner Brothers International Beauty

Show in New Orleans, United States, from March 30 to April 1.

The annual beauty show, which is one of the largest of its kind in North

America, attracts more than 35,000 hairstylists, make-up artists, entrepreneurs, manufacturers, distributors and retailers for networking and to showcase their products and services.

The group will consist of persons and entities producing a wide range of

items for the hair, face, and body, including shampoos and conditioners; moisturisers; hair and body oils; hair gels and treatments; facial scrubs, cleansers, masks and washes; and a wide range of soaps.

Sales and Promotions Manager for Manufacturing, Energy and Mining at JAMPRO, Berletta Henlon-Forrester, said that the show provides an opportunity for manufacturers to showcase and sell their items

 and meet with distributors to generate long-term business.

She noted that over the three days, the local manufacturers will meet with buyers and visitors, and conduct product demonstrations, sampling and sales.

“So, it involves networking and getting deals with distributors, as we are

looking for sustainable business,” she said.

Henlon-Forrester said that product sales, while unusual at a trade show, will enable the companies to recoup some of the money spent to participate in the event.

“The fact that they are allowed to sell their products to a salon owner and meet with distributors and retailers who can place orders on an ongoing basis is all part of JAMPRO’s mandate of increasing export in a sustainable way,” she pointed out.