Pulse is taking its brand global. The company, known for its agency which has launched the careers of several Jamaican models, will spread its wings in what it describes as a quantum leap into a new dimension.

This move will see Pulse forming strategic alliances with key partners in Africa, the United States and Caribbean. It will share nearly 40 years of experience in scouting, developing and exposing models as well as a other short-to-medium term initiatives.

Speaking at the launch of Pulse Global on Tuesday at Palace Cineplex in St Andrew, chairman Kingsley Cooper described the new thrust as on a completely different scale compared to what the company has done over the years.

“Pulse is now a more diverse entity. So when we talk about model searches across Africa, clearly you will understand that not only do we create a much, much larger population for international model representation, but we transform what we have done out of the Caribbean because all our stars have come from the Caribbean, into something that has a much larger reach. And when you do the same thing in New York, you will now create a new dynamic,” he said. “So now you are doing things on a completely different scale with a completely different potential client,” he said. Then the idea is to take the best of Caribbean fashion and aligning that with the best of African fashion and presenting that to fashion’s elite…the major fashion capitals in the form of various events in London, Toronto and New York,” Cooper added.

Pulse has produced top-tier models who have created waves on the international scene. They include Alicia Burke, Lois Samuels, Nadine Willis, and Oraine Barrett.

In July, meanwhile Pulse will launch its Africa Model search in cities across Nigeria. The finalists will then participate in a reality television show to be aired on cable station Fashion One which is available throughout Africa. The finals will be held in November.

Pulse plans to replicate the search in Gabon, Benin, Côte d’Ivoire and Ghana.

Other initiatives such as the school’s model search will also be implemented.

Cooper said Pulse has focused, over the years, on its real estate arm which includes Pulse Rooms at Trafalgar Road and Pulse Suites at Villa Ronai. However, with those objectives accomplished, it is time to refocus on the creative side of business.

“We now have the resources to pay attention to what the world is interested in. The creative industries and the sharing of Jamaican culture with the world is what fascinates our international audience, and that is where we are heading,” he told the Jamaica Observer.