FLOW used music and entertainment to introduce its newest campaign dubbed Game Changer.

The telecoms company hosted two concerts, one in Clarendon and the other in St Ann, last Friday.

The Clarendon outing — held at Bargain Plaza in May Pen — featured performances from I Octane and Bugle, while the St Ann soirée held in Buckfield, Ocho Rios, featured Wayne Marshall, Chi Ching Ching, and Protoje.

At a football field in Buckfield, a large group of persons came out to participate in deals and specials being offered by the company. Entertainment courtesy of the FLOW dancers, and games, handled by emcee Bada Bling, kept the vibes going before the main attraction later in the evening.

First up was Wayne Marshall, who ran through a list of his hits, including Glory to God, New Millennium, Forgot Them, and Sufferer.

“It’s always a joy to perform out of town and the energy is good. I’m happy to see that the audience was diverse and message is reaching out to the fans. It’s good to know that FLOW is driving down prices, giving the people good deals, and looking out for them. Competition is good,” Marshall told the Jamaica Observer.

Protoje delivered an entertaining set, which featured a cameo from singer Sevana. Among his set were Rasta Love (originally recorded with Ky-Mani Marley), Blood Money, Arguments, Who Knows, Like This, and Kingston Be Wise.

Chi Ching Ching closed the proceedings taking patrons to dancing school. Breadfruit, Rock Di World and Way Up Stay Up did the trick.

“What FLOW is doing is good and I applaud them. Big up, FLOW for keeping it real,” said Chi Ching Ching.

Stephen Price, FLOW managing director, was pleased with the day’s proceedings.

“We are just being a brand that Jamaicans want. We want to ensure that this country is 100 per cent covered with data, and Jamaicans have responded very well,” said Price.

He continued: “It’s a new dawn in telecoms and there’s more to come. Phase 2 is coming.”