On Sunday, July 28, the Kingston Creative team brought fashion back to its rightful place to the streets of downtown Kingston with its Fashion Ova Style-themed staging. Scores of patrons, particularly fashion enthusiasts, had a newfound appreciation for local artisans, performance artists and other creatives during the eight-hour-long tour. Jamaica Observer Senior Associate Editor – Lifestyle & Social Content Novia McDonald-Whyte provided a lesson in King Street’s once-vibrant retail hot spot, complemented by the Style Observer ‘s “Tales From King Street ” publication. But the fashion reminders didn’t stop there. There was a Tied To You installation curated by fashion designer Keneea Linton-George — an ode to her late husband, Supreme Ventures President and CEO Brian George; a Downtown Top Model Search and fashion show by the Saint International model agency; a kiddie-focused hair discussion and storytime led by poet Olive Senior; and an East Street Exhibition where four local fashion designers “set up shop” inside the abandoned Institute of Jamaica buildings along East Street.

There was a total of 10 activities for the day, including a trip to the National Gallery of Jamaica for the launch of its summer exhibition, dance performances by Xavier Malcolm and Meca-Gay Craig and the Dance Fyah group, and a book launch by Minister of Health and Wellness Dr Christopher Tufton. Friday Social ensured all bases were covered.