The Jamaica Urban Transit Company (JUTC) is being bashed over a promotional video which Twitter users say lacks creativity among other things.

The ad seeks to promote JUTC’s drive to become cashless through the use of its smartcards. The advert is used to also demonstrate to persons how to access and use the card.

Why use cash when you can use a — JUTCLTD (@jutcltd)

Why use cash when you can use a — JUTCLTD (@jutcltd) #JUTCSmartercard? Visit our website at https://t.co/dygmzAvHSk under FAQs for details. pic.twitter.com/ArPnQB35mGNovember 25, 2019

But Twitter users were quick to bash the ad.

“I don’t like this Ad, it makes women look irrational. Left the car to go tek JUTC bus. Yu mussi mad,” Mama B commented.

Camille said: “I cannot begin to even express how absolutely ridiculous that JUTC commercial is. Cannot. Kmt.”

I cannot begin to even express how absolutely ridiculous that JUTC commercial is. Cannot. Kmt. — Camille (@ohheycamille)

I cannot begin to even express how absolutely ridiculous that JUTC commercial is. Cannot. Kmt. — Camille (@ohheycamille) https://t.co/njvQpFbhzdNovember 26, 2019

Yah tell me seh me would prefer fi guh in a bus where I may have to stand up because a one arguement. JUTC come better— KC Old Girl ? (@nikkiakmartin)

Yah tell me seh me would prefer fi guh in a bus where I may have to stand up because a one arguement. JUTC come better— KC Old Girl ? (@nikkiakmartin) November 26, 2019

Jack Napier PhD tweeted, “I just don’t like the premise of the ad. Only woman with man problem need JUTC??”

I just don’t like the premise of the ad. Only woman with man problem need JUTC?? — Jack Napier PhD (@DrewOnline)

I just don’t like the premise of the ad. Only woman with man problem need JUTC?? — Jack Napier PhD (@DrewOnline) https://t.co/M8qehri5EWNovember 26, 2019

What do you think BUZZ Fam, was it a hit or a miss?