SAN FRANCISCO, United States (AFP)— Instagram on Monday announced it had gone global in its fight against misinformation, expanding its third-party fact-checking network around the world.

The Facebook-owned social platform launched a fact-checking program in the US early this year.

“Today’s expansion is an important step in our ongoing efforts to fight misinformation on Instagram,” it said in an online post.

“Photo and video based misinformation is increasingly a challenge across our industry, and something our teams have been focused on addressing.”

Facebook and Instagram, like many other social media platforms, have come under intense pressure in the United States and globally for allowing misinformation to spread.

Instagram initially began working with third-party organisations in the US to help identify, review and label bogus posts.

Facebook began its own version of the program in December 2016.

Agence France-Presse currently works with Facebook’s fact-checking program in almost 30 countries and nine languages. AFP will also fact-check Instagram posts.

Around 60 media, including news organisations and specialised fact-checkers, work worldwide on the Facebook program.

Under the program, content rated “false” by fact-checkers is downgraded in news feeds so fewer people will see it. 

If someone tries to share a post found to be misleading or false, Facebook presents them with the fact-checked article. No posts are removed from Facebook and fact-checkers are free to choose how and what they wish to investigate.

Instagram uses the same methods.

Content deemed to be false is ignored by Instagram’s search or recommendation tools and is shown with a warning label if users come across it.

“When content has been rated as false or partly false by a third-party fact-checker, we reduce its distribution,” Instagram said.

“In addition, it will be labelled so people can better decide for themselves what to read, trust and share.”

Once a post is found to be deceptive, software searches for it across Instagram’s platform to brand it accordingly.

“We use image matching technology to find further instances of this content and apply the label, helping reduce the spread of misinformation,” Instagram said.

“In addition, if something is rated false or partly false on Facebook, starting today we’ll automatically label identical content if it is posted on Instagram (and vice versa).”

Instagram will also expand an anti-bullying feature developed earlier this year.

Artificial intelligence software will scan captions and comments as people write them and will notify users if their comments could be considered offensive.

“We’ve found that these types of nudges can encourage people to reconsider their words,” Instagram said.