Jamaican

football star Leon Bailey has signed with online retailer boohooMAN.com as

their newest ambassador.

The

22-year-old Bailey, who plays for German club Bayer Leverkusen, said it was an

honour.

”It’s an honour to be an ambassador for boohooMAN. I’m enthused about the product, creativity and dynamism of the brand. It exudes individuality, flair and panache. I believe that I will be very happy promoting a company with these attributes and foresee so many people enjoying what they are wearing and feeling good about themselves. This makes me happy as I like to bring joy to others,” said Bailey.

Samir

Kamani, CEO of boohooMAN, said they are constantly looking for innovative ways

to drive the brand further and expand into different cultural sectors, and this

is exactly what Bailey offers.

“Bailey

is a hugely influential person with an immense amount of talent and a keen eye

for style. We’re extremely excited to be working with him. It signifies a step

forward for the brand as we’re operating within a new territory with fresh and

exciting people,” Kamani pointed out.

The campaign itself sees a wide variety of denim paired together to create bold looks for the season. All styles will be available in a selection of colours. The collection also sees boohooMAN introduce a new range of fits and style variations to appeal to their growing audience and satisfy the needs of the popular demand for denim.