The Ralph Lauren Corporate Foundation has

donated US$10 million to the coronavirus crisis that is currently gripping the

world. The money will go directly to the workers and communities dealing with

the pandemic.

“At the heart of our company, there

has always been a spirit of togetherness that inspires our creativity, our

confidence and most importantly our support for one another,” Ralph Lauren

said.

“In the past weeks and months, that

spirit has never wavered. We believe that no matter who you are or where you

are from, we are all connected. That is why we are taking significant action to

help our teams and communities through this crisis.”

The donation will go towards helping the

situation in a number of ways, including; providing financial grants for

Emergency Assistance Foundation for Ralph Lauren colleagues in need, contribute

to the World Health Organisation Covid-19 Solidarity Response Fund, support

cancer patients during this vulnerable time through its already existing Pink

Pony Fund, support A Common Thread (a fundraising initiative aiming to support

American fashion designers suffering financially from the Covid-19 fallout) and

finally, to produce 25,000 gowns and 250,000 masks.

Ralph Lauren follows in the footsteps of a

number of other fashion companies who have either donated funds directly, are

donating a percentage of sales or have used their supply chains to help to

produce hand sanitiser or personal protective equipment for the doctors, nurses

and other healthcare workers on the front line.