Quarantine and film: Jamaican YouTubers get creative
Jamaican YouTubers have been upping the
ante all quarantine, from Quite Perry’s cake-decorating fail and The Carter
Family’s unsparing pranks, to sibling challenges with RolleySoEasy, doses of
motivation with Iandra Babooram and Atlas-starring vlogs with Tami Chin
Mitchell.
Though the local entertainment scene
has been indefinitely disrupted because of the faceless coronavirus, life for
video content creators goes on, even when it means filming indoors.
“I still have to get stuff done as
I have to live; I have stuff that I want to do for my family and if I slow down
or stop it’s gonna take me longer to do it,” well-known YouTuber Jason
Whyte told BUZZ. “I want to be
the best YouTuber there is and I’m nowhere near there so I have to keep working
regardless.”
Whyte, who has three channels (Razablade
TV, Razablade TV Vlogs and The Razablade family), is famed for his outdoor
content, from daring social experiments and public interviews to daily vlogs.
Needless to say, ‘quarantine and film’ has proved challenging.
“I started my YouTube journey
doing videos inside but I’ve evolved into that person who is always out and
about,” he said. “As YouTubers, we can’t really keep a fan base doing
videos inside all the time because people get bored easily… My audience has
gotten used to me doing videos outside so to come back inside and try to think
of creative ways to keep them entertained is very hard. It slow down the production
but I’ve managed to keep people hooked right through.”
Among his offerings are three web
series, the latest of which is dubbed Unlucky. The four-part drama wrapped up
production two days ahead of the first curfew order in March.
“I knew that something was gonna
come up that would prevent us from going on the road based on the lockdowns I
heard about in other countries. I had to do the smart thing and keep it short
but good. People a seh dem wish it was longer but I can come up with something
else.”
While 2020 has become a sinister meme
on social media, Whyte is still optimistic.
“I had a lot of collabs lined up
and stuff I wanted to get done and I definitely wouldn’t want to miss the
opportunity to still make this my year on YouTube. As soon as me hear seh the
place free up and we can go outside, I’m outside.”
Staying consistent
Leading YouTuber Sue-Ann Gordon-Pitter
(Petite-Sue) continues to be the consistency queen despite the new normal,
taking viewers into her daily world on Petite-Sue Vlogs, and serving all things
skin, beauty and hair on Petite-Sue Diviniti.
“This pushes me to be more
creative with being at home and finding something to vlog as restaurants and
movies are closed, parties aren’t being held…and that’s what a lifestyle
vlogger does,” she said. “Business has also dropped as a lot of
places are not experiencing certain sales so certain ads aren’t running through
the channel. If they are, it’s not the same amount of revenue.”
On the flip side, Gordon-Pitter said
her ‘Diviniti nation’ has been requesting more content to stay entertained
during this period. She has also had time for self-introspection.
“Before I had really serious
goals, but they just got ten times more serious with this reminder that we
don’t have much time on earth,” she said. “I’ve recently found myself
writing down my schedule for the day and I stick to it…I make sure I get up
at a certain time to workout…I make sure I’m eating right and then I get to
filming. I immediately go to editing afterwards and still find time to vlog in
between. It’s a lot of work and sometimes it’s stressful but I have goals that
I want to achieve by the time I’m 30. I feel this is God giving us a second
chance.”