Basketball

star Lebron James is now on the box of Wheaties cereal.

This is the

first time in his 17-year career that James has been on the cardboard box of

the breakfast cereal.

On

Wednesday, Wheaties announced that James, who is now chasing another NBA title

with the Los Angeles Lakers, had collaborated with the brand, sharing a picture

with James holding two boxes of the cereal.

“Welcoming @KingJames

to the Wheaties family along with support from the students and community from

@IPromoiseSchool. Ÿ”Ÿ§¡ #ChampionOfChange @NBA,†the brand said

in a post on social media.

They also

shared a video of James explaining what it means to be a champion.

Champions of change. ✊Ÿ¾â€” LeBron James Family Foundation (@LJFamFoundation) The kids from Akron. Ÿ¤´Ÿ¾The next iconic

Champions of change. ✊Ÿ¾â€” LeBron James Family Foundation (@LJFamFoundation) The kids from Akron. Ÿ¤´Ÿ¾The next iconic @Wheaties box with @KingJames and his kids. Ÿ” #IPROMISE #WeChampion pic.twitter.com/xlRa2OazMdOctober 7, 2020

The box shows

James in a Lakers jersey preparing to dunk a ball. There is also a collage of

pictures with students from the I Promise School that the basketballer started

in his hometown of Akron, Ohio.

The back of

the box also has a message about the school, as well as more photos of the

students.

“The

school is built on the premise that no one walks through life alone,†the

box says. “Every day when the I PROMISE kids and families walk through the

doors … they know the path they’re on is the path of a champion.â€